Don’t Just Focus on Your Homepage

Efficient Search Engine Optimization Placement

businesswoman writing content for her website, smilingHomepages should be short and sweet. Or pithy and edgy. Or fast and sleek. Or whatever experience you are trying to convey to your website viewers.

Homepages should not be an information dump.

If you treat your homepage as the be-all-and-end-all source of information about your business, you are going to confuse your visitors and the search engines—leading to lower sales conversions, a lower ROI, and a website which is tucked away on the tenth page of Google instead of on the first.

Search Engines’ Opinions Matter

While you should appeal to your human visitors who partake of your goods and services, you should also cater to the search engines. Why? Because search engines utilize programs called “spiders” which “crawl” websites to determine their value for Internet users. These spiders assign you a ranking which establishes your place in the major search engines.

So whether you appear first in the search engine results or not at all relies on the integrity of your site (i.e., the ease with which visitors can move between the pages of your website, the quality of the content on your site, how many reputable and relevant websites link to your site, and how well pages within your site are linked to each other), and not on the strength of your homepage alone.

In today’s online marketing world, Internet users don’t always access your website via the homepage; they can stumble upon any page of your website from the major search engines. So, you need to make sure that all of your pages meet your professional standard and provide links which can easily direct visitors through the myriad pages of your website—whatever their starting location.

Create Marketable Interior Pages

While a homepage is an extension of your business and many people will interact with it to learn more about your services, it is equally important to develop substantive pages with focused content to appeal to your potential clients and the search engines. You have many choices when it comes to how to market your business using multiple web pages, including:

  • Target specific products or product lines
  • Emphasize different services you provide
  • Approach visitors at each stage of the buying process
  • Provide a photo gallery
  • Target specific service locations
  • Target specific client groups
  • Provide a FAQ page

This is by no means a comprehensive list of pages to include in your website, but it gives you an idea of the many directions you can go with your website.

By utilizing a solid and efficient search engine optimization strategy—including designing an array of highly focused pages that target different audiences and reflect different aspects of your business—SEO professionals can help your website reach the top of the search engines, and stay there.

With a goal to make your site more visible on the Web, focusing solely on your homepage is not a very effective or efficient search engine optimization placement strategy. When you are seeking to improve your website as a whole, will take the time to understand your goals for your business and develop a strategy which employs different web pages working together to target your niche market!

Call 888-437-3737 to increase your odds of being found online!