At this point in the blog series we have covered some general reasons why your business should be on Twitter, the demographics on who’s using Twitter, what to tweet, when to tweet, and where businesses are seeing results on Twitter. Once you’ve established your presence on Twitter, it’s important to know how to manage your account.
Twitter, like most forms of social media, isn’t a set-it-and-forget-it system. As discussed in previous entries, your Twitter accounts needs to be constantly maintained with tweets throughout the day and week.
Aside from knowing what and when to tweet, there are several other factors of Twitter management to keep in mind. These include:
- Keep track of who you’re following. Remember that you want to build your “online cred” with your Twitter account. In general you want to be following those with similar interests. When it comes to businesses you want to follow other established businesses or professionals in your field so that you can show that you’re in the know.
- Keep track of who’s following you. This can be especially difficult because just about anybody can follow you. This means that people can follow you just to build up their Twitter account. You want to keep in mind that you’re trying to build links and quality connections with your customer base and others in your field. So you want to make occasional sweeps through your followers list to make sure your followers are pertinent to your field. If most of your followers are not relevant, you need to consider changing strategies to engage with the right audience on Twitter.
- Filtering your Twitter feed. As your business establishes a presence on Twitter, you can have hundreds, if not thousands, of followers and your Twitter feed could begin moving at a faster pace than you can keep up with. Good information that you’d like to focus on gets mixed in with everyday conversation and what you find important could get lost if you don’t take an active role in maintaining your Twitter account.
There are many applications that can help your business manage its Twitter account. However, this still means that you’ll have to take the time to not only set up and run your Twitter account, but you’ll also have to maintain it. This can become especially difficult and time consuming while running a business.
Fortunately there are many online marketing and SEO companies that that can actually do that for you. With social media becoming an important part of online marketing, many companies are now taking on the responsibility of managing businesses’ social media accounts. This management can be especially meaningful for on-the-go business owners that may not have the time to effectively maintain a Twitter account. Furthermore, online marketing companies can become your one-stop shop for your website design, search engine optimization, and social media management.
Social media is a fast moving medium that provides little time for breaks. So, once you have an established Twitter account, you need to be able to keep it up and manage it to truly be successful at using Twitter as a tool for your business.
Up next: Twittiquette, the etiquette of Twitter and what you should be doing to make sure your business avoids Twitter faux pas.