Why is Link Building Important?

Link BuildingIf you’re new to Internet marketing and have been doing a little research before investing in search engine optimization, you’ve probably heard that hyperlinks are really important. Below is some brief information to help you understand why links are important for search engine optimization:

Links Help the Search Engines Crawl and Index all of the Pages on your Site

Having a solid interlinking network within your site enables the search engines to easily crawl all of the pages on your site to determine what they’re about. This is important because if the search engines can’t find a page on your site, no one else will be able to find it either.

Links aren’t just important for the search engines, they help provide a positive experience to people who find your site. A good linking structure and navigation system will enable people to easily find the information they’re looking for.

Links Help People find Important Information

Making it easy for people to find information is one of the things that will keep people coming back to your site. If you provide a place that keeps people up-to-date with well-crafted copy that provides good information, you will increase the value of your site to many people.

Links Help Boost your Ranking in the Search Engines

Just like people prefer recommendations before trying a new product or service, the search engines are looking for recommendations for your website before they promote it with a high ranking. Links from other reputable sites to your site are considered as recommendations by Google. For this reason, it’s important to establish relationships with other quality sites that are similar to yours; those links are really valuable when it comes to helping the search engines understand the value of your site.

Good link building does not happen overnight. It takes time and regular maintenance, just like most aspects of the SEO process. A good search engine optimization company will include ethical link building as part of their service and be able to explain how they plan to get quality backlinks to your site.