Link Baiting: How to Get Great Links with Great Content

One of the biggest challenges many people face when optimizing their site for the search engines is getting quality backlinks (links to your site from other sites). While automated link building services may sound tempting, you could cause serious harm to your site if you do not ethically build your backlink network with other quality web sites.

So, what’s a small business to do?

A great way to generate backlinks to your site is through link baiting. Link baiting is an ethical way to build backlinks naturally; it refers to the idea that if you create valuable, interesting content on your site, people will naturally link to it.

Of course, creating an attractive website that provides useful and relevant information takes time. You have to be creative. And you have to have a plan.


Researching your industry and what other people are doing with their web sites is a good place to start. You need to find what sites are successful and determine why they are successful. Then, put your creative hat on and figure out how you can model your site to meet with equal or greater success.


Then, you need to promote your site. Engage in social media and interact with other blogs so that your site is more accessible to people. By generating attention to your site through blogs and social media, you can get people excited about what your site offers. When people get excited about your site, they’re more likely going to want to share your site with their visitors as a useful resource.

One of the great things about link baiting is that you create a great opportunity for one-way links; that is, sites that link to your site, but with whom you do not link back. One-way links are more valuable than reciprocal links since both websites benefit from the reciprocal link.

Developing a solid online presence to reach as many targeted consumers as possible takes a lot of time and work. Good SEO companies will offer services that include content creation and social media management—things that promote valuable one-way links to your site.