Landing Page Optimization

landing page seoIf you’ve been researching search engine marketing, you’ve probably come across the term ‘landing page’ at some point. This article is designed to give you a basic understanding of what landing pages are and why they’re an important part of any good SEO campaign.

What is a landing page?

A landing page is the first page a person sees when they enter your site. Therefore, every page on your website should be considered a landing page, as well as specific pages designed to be a first touch point (i.e., the page you direct people to from an email, PPC or social media campaign).

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Why are landing pages important for my website?

Landing pages are important because, when put together properly, they are designed to convert more website visitors into taking action (i.e., downloading something, calling you, emailing you, purchasing something, etc.).

What are the elements of an optimized landing page?

The elements of a good landing page are unique to each business, but in general, your landing page should focus on one idea, prominently feature your unique value proposition and make it easy for people to take the action you want them to take. Do you want those who’ve landed on your page to subscribe, call you, or fill out a contact form?

At, we approach every page on your website like a landing page—because anyone has the potential to enter your site from any page. We want to make sure that you convert as many people as possible so that you receive a strong return on your investment.

To learn more about search engine landing pages and how landing page optimization can help you get more business from the Web, please contact us today!