Internet Brands Acquires Assets of and

ALBUQUERQUE, NM,–(BUSINESS WIRE)–December  1, 2010—Internet Brands (NASDAQ: INET) announced today the acquisition of and, properties of Internet marketing firm, Inc. These websites connect consumers with attorneys throughout  North America and provide laypeople and legal professionals with access to  legal information, forms and news.

With a substantial amount  of organic traffic, good reputation in the search engines, and clients  throughout North America, and are leaders in the  attorney directory and legal information space. “We are excited to add  and to our growing collection of legal sites,” said Bob  Brisco, CEO of Internet Brands. “These sites are strong properties that enable  us to continue to build out our legal vertical—providing consumers with access  to the resources they need to make informed legal decisions.” As an Internet marketing  firm,, Inc. will maintain control of its search engine optimization  (SEO) business with attorneys and other small businesses across the United  States and Canada through an existing DBA called, Inc. plans to  undergo a corporate name change to, Inc. within the next month. According to Arvind  Raichur, CEO of, Inc., “Having built and from the ground up, we are proud to have developed and  maintained these sites since 1998. We believe Internet Brands will continue to  provide a great consumer experience and take these sites to a great place—connecting  more clients with legal professionals.” “This is an exciting  change for us,” Raichur continued. “As we move forward in the new Internet  climate, this transaction enables us to better focus our efforts on SEO, the  fastest growing segment of our business where we have a 95% renewal rate. The  quality of our SEO and Internet marketing services is not going to change; it  is an area of growth and expansion that we look forward to thriving in for  years to come.”

About Internet  Brands, Inc. Internet Brands, Inc.  (NASDAQ: INET) is a unique and leading Internet media company. INET owns and  operates more than 100 websites that are leaders in their vertical markets.  These sites include,,,,,,,,,,, and many more. In total, these sites organically  attract (without paid marketing) approximately 69 million unique visitors per  month. The vast majority of these sites have very strong community  participation.

INET is also unique in its  ability to monetize Internet audiences. The company’s proprietary platform  optimizes yields from its more than 40,000 direct advertisers spanning seven  vertical categories. The platform is also core to the company’s acquisitions  strategy, providing a cost-efficient and scalable approach to expanding the  company’s online footprint.

About,  Inc. (soon to be, Inc.),  Inc. is an Internet marketing company that was started in 1998 by University of  New Mexico alumni Arvind Raichur, J.D. and Becky Raichur in Albuquerque, NM.  The company began by offering Internet marketing services to attorneys—providing  websites, an online attorney directory and an online portal for consumers and  lawyers in need of legal information. After surviving the dotcom bust of 2001, the  company has gradually expanded its online marketing services to reach other  types of businesses.

The company, through, offers comprehensive Internet marketing services that include: website  design, development, hosting, search engine optimization, e-commerce solutions  and social media services. They are leaders in making quality online marketing  accessible to small- to medium-sized businesses. Located in Albuquerque, New  Mexico, the company has clients throughout the United States and Canada.

Contacts:   Arvind Raichur,   President/CEO   888-437-3737   or   Internet   Brands   Steve Lombardi, 925-621-4311