I hear this question a lot. Business owners who look into SEO in Albuquerque, or elsewhere in the country, may experience sticker shock initially. In an effort to save money, cheap services are chosen—services that just don’t yield results. Generally, it leaves a bad taste in a business owner’s mouth and sours them on the idea of SEO in the future. This is unfortunate.
SEO is not a product you purchase; it is a service you invest in.
And when done correctly, SEO can produce a strong return on that investment.
So why does good SEO cost so much?
To understand that, you have to understand what goes into SEO.
The best results are achieved with:
- Keyword research
- Responsive web design
- Internal linking structure
- External linking strategy
- Site architecture
- Social media
- Search-friendly coding
- Adherence to the latest standards, guidelines and preferences of the search engines
- And more
When an SEO company takes the time to understand the unique needs of a business and develop a custom strategy to achieve the best results, that’s where you find real value.
But when an SEO company cuts corners or doesn’t tailor their service to a business’ needs, the results tend to fall flat.
So, can a business achieve top placement with inexpensive SEO? Yes, as far as ranking high in the search engines goes. But you have to ask yourself: what does it matter if a lot of people see your site, but you’re not getting more business? Do high rankings matter if the audience you’re reaching isn’t actively searching for the products or services you offer?
With custom SEO solutions, the goal isn’t simply to get your website to rank high. Frankly, anybody can do that if they’re not trying to reach your target audience. The goal of good SEO is two-fold: 1) to get your website to rank high for relevant queries so the people who are looking for you online can find you and 2) to convert the people who find your website into customers.
Because at the end of the day, getting more customers is really what it’s all about.