The Importance of Blogging

Importance of Blogging

Blogging is important for business!

These days, people want to know that the company that they’re spending money with seems…human. In today’s world, every company should be trying to find new ways to connect with their customer base. Long gone are the days of solely using radio or television ads. So, as a business, how do you interact with customers on a more personal level?

A lot of businesses have turned to social media to engage their customers on a more personal level. When you think of social media, you think about social networks like Facebook, Twitter and Google+, but there’s another engagement platform, perhaps the most important: blogging.

Why You Shouldn’t Ignore Blogs

Blogging functions similarly to traditional advertisement—only better! Like a TV ad, your business has the floor for as long as it takes to read your post. You can talk about the benefits of a treatment that your spa offers or about a new product that your company just brought in. The major difference between traditional advertisement and blogging is the ability to humanize your brand. Making that your main goal gives your posts a more authentic feel, something that invites your customers to interact with and learn more about your company. And that’s good for business!

Blogs are crucial because:

  • Your competition is using it. In fact, over 40% of businesses are using blogs for their marketing purposes.
  • Blogging gets you 55% more website visitors than you would if you didn’t blog. More traffic, more customers.
  • B2C companies that blog generate 88% more leads than those that don’t.
  • B2B companies that blog generate 67% more leads per month than those that don’t.
  • Companies with more than 50 blogs increased average monthly leads by 77%. The more you blog, the more leads you get.

Your customers are reading blogs every day. Sometimes, more than once. This is an opportunity to reach (not preach) your clients!

What Makes a Good Blog?

Humanizing your brand allows your customers to have an easier time identifying with it. Occasionally promoting products and services is fine, but being about business all the time may make your readers feel like they’re hearing a sales pitch. So in addition to promotional posts, remember to talk about other things like:

  • Holidays and special events that are coming up.
  • Fun and interesting facts about your business or something that has to do with the line of work you’re in. For example, if you run a photography business, you can blog about fascinating photographers from the past.
  • Tips. Your readers might be interested in different ways to do their hair or things to remember when changing their tire.
  • Inspirational stories or thoughts.

When it comes down to it, writing a good blog helps your customers connect on a personal level with your business. The only way to do that is to write with an authentic, unique voice.

Not Sure how to get Started?

Are you ready to get started but not sure where to start? At, we have a team of social media experts who are ready to help. Blogging is one of our specialties, and we can reflect your tone and style. Talk to us about your business today. We care about seeing you succeed!