Highlights from Dan Zarrella’s “The Science of Blogging” Webinar

Science of Blogging

Yesterday, we sat in on Dan Zarrella’s webinar: The Science of Blogging. During the course of an hour and a half, Dan demonstrated (once again) why he truly is the social media scientist. While you can check out the webinar for yourself (and we highly recommend that you do), here are a few things we took away from the presentation:

  • It’s important to understand why people behave the way they do online. With a better understanding of your target audience, you have more leverage to market your brand.
  • In a survey of 1,400 people, 71% said blogs influence their purchasing decisions somewhat or very much; most of these people read blogs more than once per day. If you’re a business, you need to be blogging.
  • Use social media to promote your blog and drive traffic to your site.
  • Don’t blog about yourself. Talk as yourself, but not about yourself because people want to hear from you…not about you.
  • The most shared blogs provide unique insights and opinions—information you can’t get anywhere else.
  • Make it beneficial for users to comment on your blog. People comment when there’s something in it for them.
  • Grammar is really important. People like to read a share blogs that are grammatically correct.
  • Write simply and plainly. Try to keep it at a 6th grade level to reach the largest audience.
  • Most people are reading blogs early in the day, so you may want to post your blogs early in the morning.
  • Frequency of blog posts is more important than timing of blog posts. Blogs that post more than once a day tend to have more views and links than blogs that publish once a day.
  • Make sure you’re tracking your ROI.

As always, it’s important to balance scientific data with a little of what Dan calls “unicorns and rainbows advice.” That is, advice that’s not grounded in research, but feelings. Trust your gut. Start your adventure in blogging with solid research as your map, and instinct as your guide. Figure out what works for you.

Once again, hats off to Dan Zarrella for sharing some great information that can really help small businesses succeed in blogging.

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