It’s no coincidence that properly optimized Web sites are achieving high rankings on the major search engines like Google, Bing, and Yahoo! And it’s never too late to start the Search Engine Optimization (SEO) process, so that your site can rank as well.
How Does SEO Work?
There is no simple answer for how SEO works; however, it can simply be said that SEO works. When a team of experienced SEO professionals takes on the task of completing your site’s optimization, high search engine ranking is in your future.
SEO is very much a two-part process of art and science. Each of the more than 100 components is critically important and must be completed precisely in order to achieve the desired results. Generally, each component falls into one of 6 categories: SEO, Web design, copywriting, link building, statistical analysis, or customer service. Without each of these components running smoothly and working together, proper Search Engine Optimization and high rankings are simply not possible.
How Does SEO Achieve High Ranking?
Search engines use a complex, secret algorithm to review Web sites and determine where they should fall in the ranking. Although SEO firms do not know the algorithm, they understand what search engine spiders—programs designed to crawl Web sites—are looking for.
From copywriting to Web design, each SEO component must consider two audiences: electronic and human. Human visitors are looking for easy-to-read, clear information regarding the service or product they are searching for; electronic users want to ensure that high ranking sites are providing this information. Simply put, SEO teams want to provide your clients with the information they need quickly and efficiently.
Achieving high ranking with Search Engine Optimization is not rocket science; it’s applied science. Done correctly your site will work its way to the top, and you’ll be able to reach more potential clients than ever before.