One billion? Yep. For May of 2011, Google sites were visited by more than 1 billion unique users from around the world, marking the first time that threshold has been crossed for a specific website. Of course, this includes the various Googles for different countries, as well as Google News, Google image search, and so on. But still, it’s all Google. And did you notice that “google” is one of those words that starts to sound like nonsense when you say it over and over and over?
That’s One Billion Potential Customers…
…well, no, of course it’s not. Unless you’re McDonald’s or Coca-Cola. But it does mean that people use Google to search. Lots of people. A billion people. Because unlike other sites, such as Facebook or various Microsoft sites, Google is pretty much used exclusively for search. Sure, there’s a bit of email in there, but Google accounts for about 67% of all searches. The next biggest share of search? Yahoo, at about 9%. Not even close.
Or Maybe Zero Customers
The fact is, if your website isn’t ranking high on Google searches for keyword phrases related to your business, you’re in trouble. Here are some more fun stats:
Know the click-through rate for the top two positions on the second page of search results? Only .66% each. And it goes down from there. If you’re not on that first page, you’re going to have a very hard time finding customers. Or more accurately, customers are going to have a hard time finding you.
In a nutshell, that is why Google is so important for your business, and why good SEO is so important for your website. People are looking for things on Google. If you want to be found, that’s where you need to be.
|Google Rank||Click-through %|