Why Good Web Design Just Isn’t Enough

Establishing a strong web presence starts with a good website. And if you’re looking for good web design in Albuquerque, you are on the right track!

Unfortunately, if you’re only looking for good web design, you are not going to achieve the results you want. Sure, you may have a beautiful site, but if it’s not bringing you more business, what good is it? 

Two Considerations of Successful Websites

When you start thinking about establishing an online presence where consumers can connect with you, there are two main things to consider:

  1. How are people going to find you?
  2. What are people going to do once they find you?

To make sure your target audience can find you online, search engine marketing is a must. Search engine marketing consists of search engine optimization (SEO), pay-per-click (PPC) advertising and local search. When developing an Internet marketing strategy, the ratio of SEO to PPC to local search will vary for every business. But there is one constant no matter what type of business you have: that is, a website built on a firm foundation of SEO.

Getting Found

SEO is a way to engineer your website to rank high in the natural search results for specific queries. A good SEO campaign involves extensive keyword research to understand how your target audience is searching for you online. With this information, your site can be built to reach the people who are actively searching for your products and/or services online.

Getting Customers

Of course, once you have your search engine marketing strategy in place, you need to consider what you want people to do once they find your website. Your site must be structured in a way that makes it easy for people to take action. Do you want them to call you? Order online? Download something? A good website will guide people down your sales funnel, giving them the information and confidence they need to take the action you desire.

Design is essential to both considerations of an Internet marketing campaign. Your site must be designed in a way that makes it easy for the search engines to understand—but it also must be designed in a way that provides a great, user-friendly experience for your target audience.

As you search for local web designers in Albuquerque, be an informed consumer. Invest in a company that understands how to attract your target audience and build a site for maximum ROI. A pretty website may make you feel good, but it won’t drive business without a solid Internet marketing strategy in place.