Today’s Internet users are more particular than ever. Web surfers are not only looking for sites packed full of useful information, but sites that satisfy a need in a compelling and attractive format. A good website provides visitors with something they need in a way that keeps them coming back for more. Below are a few things you should try to incorporate into the design of your website as you seek to turn casual visitors into serious customers.
The design of your Web site should adhere to a pleasing color scheme that complements your logo and the other images on your site. There are three basic types of color schemes:
- Analogous—makes use of colors that are next to each other on the color wheel.
- Complementary—combines colors that are directly across from each other on the color wheel.
- Monochromatic—uses different hues of the same color.
The colors used within any color scheme need to be carefully balanced against the other elements of your website’s design; this helps ensure that the overall effect of your website communicates the message you want to send to your potential customers.
Selecting the best color scheme for your website will depend on the message you are trying to communicate to your audience. A professional Web designer should be able to discuss the impact of certain color schemes on your website and help you choose the combination that communicates the most appropriate message for your company.
Good websites make use of a consistent theme; they are focused, clear and obvious. Theme refers to not only to the subject or purpose of your site, but the overall design of your site. That means each page should look like it belongs to the same site by making use of a consistent color scheme and layout. Additionally, each page should make use of images and information that is relevant to the product or service you are offering consumers.
Font refers to styles of lettering. There are two basic types of fonts: serif and sans serif. Serif fonts make use of extra elements that don’t add to the structural integrity of a letter, while sans serif fonts do not make use of these added end strokes. Serif fonts tend to lose readability at smaller font sizes. For this reason, most websites make use of sans serif fonts to make their content easier to read.
When choosing a font for your website, it is important to consider how much text your site will have and use the same font consistently throughout your site. Too many fonts and font sizes (how large the letters are) can be distracting and visually distasteful to Web surfers.
With an abundance of fanciful fonts to choose from, it may be tempting to choose something unique and bold for your website. Be careful. Unusual fonts can be distracting and overwhelming if not used properly. Be sure to talk to your design professional about the impact of fonts on your website.
Good company websites are always designed with potential clients or customers in mind. They are easy to navigate, quick to load and provide visitors with useful information and resources. To make your site user friendly, make sure the resolutions and file sizes of images are not too large and make sure your site is easy to get around. An experienced Web designer should be able to help you settle on a design that is not only compelling, but easy to use (see How to Make your website User Friendly).
Clear Contact Information
The best looking website in the world will do you no good if your customers don’t know how to contact you. A good design will strategically incorporate your contact information to make it easy for customers to get a hold of you. Contact information should be prominently placed above the fold on each page; that way, potential customers won’t have to hunt for your phone number if they have questions about the goods or services you provide, or would prefer to order over the phone instead of through your website.
Today’s Internet users are looking for an experience when they visit a website. Make your site an experience they’ll never forget with SonicSEO.com’s website design services!
Call 888-437-3737 to speak with a professional Web designer about creating or redesigning your website today!