When it comes to presenting your company’s image on the Web, you need to pay close attention to every detail of your Web site. Visitors appreciate the little things you do to make their experience easier and more enjoyable. Below are five important tips you should observe to make sure you don’t send your visitors running away before they have a chance to see what you company’s all about.
1) Avoid splash pages.
A splash page is the first page you see when you visit a Web site. These pages are usually very simple and make use of an image with words like “welcome” or “click here to enter.” Splash pages serve no real purpose and often leave visitors with a bad taste in their mouth. Remember, Web surfers are in a hurry; if they don’t see what they want on the first page of your site, they generally will not take the time to dig deeper to discover what your Web site is about. Do not give your visitors a reason to click the “back” button and leave your site!
2) Don’t overuse banner advertisements.
Nobody likes to have advertisements flashed in their face when they’re visiting a Web site. Provide valuable content for your visitors and weave relevant affiliate links into that content. This allows visitors to feel like they are in control of their online shopping experience, instead of feeling like they are being poked and prodded to do or buy something they may not be interested in.
3) Make navigation clear and simple.
A simple and straightforward navigation menu is a must in any good Web site design. A navigation menu should be so straightforward that even a young child can use it. Avoid complicated Flash menus or multi-tiered dropdown menus. These types of menus can affect your ability to found in the search engines and can be confusing for your visitors. If the people who visit your site don’t know how to navigate it, they won’t stay on your Web site.
4) Provide a clear reference point so visitors know where they’re at when visiting any given page on your Web site.
Nobody likes feeling lost. Visitors should always know which part of your site they are in at any moment. When visitors discover they don’t know how they got to the page they’re on, or how to move forward from there, they become confused. Make sure users don’t get lost on your site.
5) Use audio carefully on your Web site.
When visitors come to your site, you want to make sure they have the best experience possible. If your visitors are going to spend a long time browsing your site, reading your content, and exploring all you have offer, you want to make sure they do not become annoyed by an audio file that loops incessantly. If you are determined to have audio on your site, make sure visitors have some control over it. Providing access to volume or muting controls is absolutely necessary.
If you have questions about how your Web site is performing, contact the Web design professionals at SonicSEO.com. At SonicSEO.com, we not only provide our clients with cutting-edge design, but search engine optimization solutions that drive potential new customers to businesses on the Web.
Call 888-437-3737 to learn how maximize the value of your Web site today!