The Key to Getting Links

woman using computerDo a quick Google search on “How to get links” or something like that—you’ll get a whole boatload of blog posts and other articles from the SEO community with nearly countless tips and tricks to getting links that point back to your site. Use Yahoo! Answers, use Craigslist, list your site on the local library’s web site, create a Squidoo page, review things on Amazon, issue press releases, sell things on eBay and give the profits to charity…the list goes on.

You certainly can get links from strategies like these, and we’re not here to say that these or any of the other thousands of similar ideas are bad. But the most important thing to keep in mind is that when it comes to quality links, there aren’t really any shortcuts.

The key to getting quality links is quality content.

That’s it. No tricks. No gimmicks.

The key to getting quality links is quality content.

Just in case you needed to read it again.

When your site is full of relevant, informative, well-written content that addresses the problem visitors are looking to solve when they go to your site, you’ll get links. Your content will get shared, via e-mail, social media sites like Facebook and Twitter, by word of mouth, by bloggers, by anyone interested in your products or services.

With quality content, you’ll be positioning yourself as an expert in your field, as a go-to place for results. Now this doesn’t mean that your product page on triple-hardened titanium frammuses is going to go viral. But if you create a helpful page that gives people all the information they could want about triple-hardened titanium frammuses, it will get links. And those links will drive business to your site, both directly and by improving your performance in the search engines.

There’s just one issue—it takes time.

Natural quality links take time to develop. That’s why so many people are willing to try black-hat SEO techniques like buying links or creating link farms. In the end, though, techniques like this just don’t work. First of all, Google will catch you and probably remove your site from ranking consideration, and secondly, even if you flood the Internet with links and manage to drive visitors to your site, you won’t see any conversions anyway without quality content.

So be patient. The Internet is not a get-rich-quick scheme. It’s just a great way to find customers. But as with any business enterprise, it takes time and dedication. Unleash your quality content on the world, use your own social media accounts to start spreading the word, and give it time. The links will come.

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