The topics up to this point in the Facebook blog series have been about why your business should be on social media sites like Facebook, the numbers and demographics of Facebook users, and what to post to your Facebook wall. It’s now time to take a look at the importance of when to post to your wall.
Do you have the perfect article to post? Have you written the perfect blog on your website and want people to notice it by posting a link on Facebook? That’s great, but you need to know when to post this information for maximum effect. After all, what good is having the perfect material if no one is around to see it?
According to social media analyst, Dan Zarrella, there are specific times that you may want to keep in mind when posting to your Facebook wall. His research indicates the following:
- Articles generally posted in the morning get shared the most on Facebook. So if you want your post to get noticed and shared more, you generally want to post around 9 AM in the morning.
- Posting articles in the evening also grabs a lot of attention. Zarrella’s data showed that article sharing on Facebook picks up around 7PM, after the work day. People are generally home and enjoying leisure time on Facebook and use it as an opportunity to check out the day’s posts from friends and businesses they ‘Like’.
- Based on this research, Facebook articles generally get attention sooner than tweets. The peak times for Facebook article posting and sharing occurs in the morning, whereas tweets about the same information peak in the afternoon. One strategy to keep in mind based off this statistic is to post information in the morning, and then use your business Twitter feed to tweet about it in the afternoon. By doing so you can use both social media platforms at their peak times.
These are some general ideas to keep in mind about when you should post to your Facebook wall during the day. While there are no set rules, there are peak times of user sharing that you can target to try to increase the impact of your message. Of course, you will have to get to know your unique audience and when they are most active on Facebook, but the above research is a good place to start.
Now that you have some tips about what and when to post on your business’s Facebook page, our next blog will give you specific examples of where businesses are seeing results with Facebook. Don’t miss it!