Facebook: Revolutionizing the Way Info is Shared with the ‘Send’ Button

Today, Facebook is rolling out a new feature that has the potential to further shape the way information is shared across the Web—the ‘Send’ button.

The new ‘send’ button allows people to share great articles or online resources they find with selected friends, instead of all of their friends via the ‘like’ button. According to Facebook, the social plugin is “the easiest way to share things with groups and individuals.”

To use the ‘send’ button, individuals simply click the button to choose who they want to share a particular link with. Link info can be sent through Facebook Messages, posted to a Group or sent via email—whatever is deemed the most appropriate method by the person wishing to send the link.

When a person clicks the ‘send’ button, a box will appear with the title of the page, the URL, a brief description of the page and an image. Individuals may include a brief message with their link, but Web developers have full control over the way their content appears by using the Open Graph protocol.

This new social plugin is available to all Web developers starting today. If you already have a ‘like’ button on your site, you can easily add the ‘send’ button by including a simple attribute to the ‘like’ button. Info can be found on the Facebook Developers site.