Ok, so we’ve hammered into everyone the importance of social media networking sites in today’s marketing age. If you have been following our blog, you surely know that all forms of traditional media are losing points in usage except for the Internet and mobile devices.
You probably already know that over 57.1% of all Internet users will be on Facebook by the end of this year and that you need a Facebook page to promote your business.
What you are probably still trying to figure out, however, is how to use your fan page as a lucrative marketing tool. Let’s look at that.
What Consumers Want From Company Facebook Pages
In order to gain profits with a successful Facebook marketing campaign, it’s important to know what your target audience wants. According to Cone, Inc., consumers want two things: incentives and entertainment.
To be more specific, 77% of Internet users said they wanted companies to offer them incentives online while 28% of users indicated that they wanted companies to entertain them.
Developing a Successful Facebook Fan Page
So if users want incentives and entertainment, what will successful social media fan pages look like? They will look full of incentives with lots of entertainment. 🙂 Of course, you will have to do some research to discover the specific types of incentives and entertainment your target audience desires.
If you are not on Facebook yet, you need to be. If you are, but are struggling to think of ways to attract more clients, there are several things you can do: ask your fans what they want, look at fan pages of businesses that are similar to yours, hire a social media marketing firm…and good ol’ trial and error. Don’t be afraid to try new things on Facebook. Remember, it’s all about connecting with consumers and establishing relationships—have fun!