Who’s On Facebook?

crowdIn yesterday’s post, we talked about some basic reasons why your business should have a Facebook page. You can attract attention, create discussions and buzz about your website, and provide linking opportunities back to your business’ site. All of these are important because of the sheer number of users on Facebook. This entry will talk about how many users there are, their demographics, and why this information is important for you and your business.

According Facebook Statistics, there are more than 500 million active users worldwide. Combined, these users spend 700 billion minutes per month on Facebook. These numbers of users are not insignificant to say the least, especially when it comes to advertising for your business.

Here are some more hard numbers and why they’re significant:

  • According to one study there are approximately 116 million Facebook users in the United States. This means that you can get a large following of targeted consumers within that group.
  • The top three age groups, of Facebook users, in order, are: 18-25, 26-34, and 35-44. These age groups are important because they are the majority age of American consumers—the people you want to be targeting and connecting with.
  • Roughly 43% of Facebook users are men and 57% are women. In terms of marketing this is significant because these numbers show there isn’t a huge gap between users. You can reach a relatively equal amount of men and women.

With so many Americans using Facebook, it seems like a no-brainer that your business should have a page. You can reach so many millions of Americans, in prime consumer age groups, and both men and women almost equally.

While looking at large Fortune 500 businesses, one study by the University of Massachusetts-Dartmouth shows that two-hundred and eighty (56%) of the Fortune 500 businesses are on Facebook. What does this mean for small or medium sized businesses? There are two ideas to take away from this:

  • First, these large businesses invest portions of their advertising budgets to having people constantly manage their social media feeds. It costs money, but the return on investment is significant enough to warrant using social media and Facebook. If Facebook works for these big businesses, it can work for you, too.
  • Secondly, being a small or medium-sized business, you may not have the advertising budget of large companies. Getting a Facebook page is free. While setting up and maintaining a Facebook page takes time, you can reach your target audience without having to spend significant amounts of time keeping up your page if you hire a social media company to help manage your Facebook page.

Facebook puts you on a level playing field when competing against larger businesses, because you have the same amount of access to potential customers and clients that they do.

Have you set up your business’ Facebook page but still don’t have a clue where to start? The next blogs in the series will give you some general tips about what to post on your Facebook wall and when to post them. Stay tuned!