In the 21st century, personal connection and interaction is at an all-time high due to the increased use of social media outlets like Facebook and Twitter. On one scrollable newsfeed page, you can see what all of your friends and family are doing at any given time of the day. Facebook has over 500 million active users and 50% of them log on every day; personal connection has never been so easy.
While people can connect and reconnect with others on Facebook, they can also find and become a fan of organizations, businesses, celebrities, and other pages of interest by ‘liking’ them. As a small business, you need to take advantage of these fan pages for many reasons:
- Facebook enables you to build trust through informative updates, pictures, videos, and timely responses to consumer questions.
- Fan pages are visible to everyone, regardless of them holding a Facebook account or not. If you send an email or Tweet (from Twitter) which includes a link to your Facebook page, anyone will be able to view your page.
- When someone searches for your company online, your Web site and Facebook page could both appear in the SERPs. The more exposure you have the better your chances to reach your target audience and control what information is seen about you online.
- Facebook provides analytics and ‘like’ widgets to keep you informed of the weekly number of visitors to your page along with their gender, age range, location, and language spoken.
- You can have unlimited fans with a fan page whereas profiles restrict you to 5,000 friends. Think that’s enough? Plan for the future and the growth of your business. Changing a profile to a fan page is a pain—think big, go with a fan page. Also, creating a profile as a business is against Facebook’s rules and regulations. Best to keep things on the up and up. 🙂
- By posting relevant information from your blog or website on your Facebook page, you will point Facebook visitors back to your Web site and gain more traction with a highly engaged target audience.
With all of these benefits and virtually no risk or cost, there is no reason why your small business should not have a Facebook page. Of course, you’ve got to commit. Starting a page and abandoning it may have a negative effect on your clients and potential clients.