Dos and Don’ts for Business Facebook Pages

facebook-iconSo, yesterday we discussed the fact that business need to be mindful of Facebook’s ever-changing terms of use for business pages. Today, we’d like to provide you with practical advice for administering your Facebook page for maximum success with your target audience. Follow these dos and don’ts to be on the path of creating a successful Facebook page—in a way that doesn’t violate those hair-splitting terms of use:

    DO occasionally run contests on your Facebook page—contests that really engage people and get them excited about your product or service. As long as you follow the rules, you’ll provide your fans with a fun experience, get the word out about your company and not risk having your page banned. Note: Make the prize worth the action you’re asking your fans to take. The more work required, the greater the award should be.

    DON’T only talk about yourself and how great your company is. Yeah, people need to know who you are and why they should do business with you, but understand that people on Facebook are seeking to be entertained. Learn to engage with your audience in a way that lets them know who you are without turning you into “that guy” (who only talks about himself).

     DO ask your fans questions. This is a great place to get feedback from your customers, and also get people talking about your business.

    DON’T leave it be. You should make several posts per week in order to keep people interested. Offer advice, tips, and interesting links to blogs and videos.  Come up with a posting schedule— one that doesn’t post too much or too little.

    DO engage your fans. When someone has a question—answer it! This might mean putting out fires every now and then, but on the whole, you’ll show people how much you appreciate their interest in your business by responding to posts in a timely manner.

Of course, there are many other things to consider when administering a Facebook page for your business. But, if you’re new to Facebook, this list should get you started. At, we are committed to providing our clients with the best possible experience. If you find that administering your Facebook page is too much to manage, let us know. We’re happy to help you engage with your fans in a way that increases awareness of your business and deepens relationships with existing customers through our social media services for businesses.