It’s not just what the USS Enterprise does when it jumps to warp speed.
It’s one of the major tenets of building—and maintaining—a blog for your business. Customers and potential customers want to see that your company is run by actual people who actively care about their needs. That’s what engagement provides.
So how do you accomplish this all-important piece of the blogging puzzle?
Pay Attention to Your Readers
The whole point of engagement is to engage—acknowledge your readers/customers in how you write your content. Understand your audience and cater to them in tone, style and the kind of information you present (make sure it’s what they need, and want, to know).
Interact with Your Readers
Engagement is all about a two-way conversation between real people—and that’s the way your customers want to be treated. A few ideas to make your posts interactive include:
- Addressing questions directly to your readers/customers
- Encouraging them to comment
- Replying to comments and/or questions
If a certain question comes up often, or someone posts an intriguing comment, you can even turn it into a blog topic.
Create Engaging Content
Your business’ blog shouldn’t be all about promoting your product and/or service. In fact, most of the content should be on subjects related to your product.
It could be an explanation of how good oral care affects your overall health, or how the star ingredient of your beauty cream works its magic. You could raise awareness of a cause that your company supports.
Just make it something that your readers will want to read (easier said than done—we know).
Employ Social Media
One of the best ways to get the word out about your blog (and by extension your business) is to provide social media plug-ins. Those are the little buttons at the bottom or side of the page that users can click on to share your blog on social media sites like Twitter and Facebook.
If they really like your post, your readers will share it with others via social media, instantly garnering your post, and your blog, attention.
You can also use social media to spread the word about your blog yourself. Invite Facebook fans and Twitter followers to read your new blog, let them know when you’ve posted a new blog, and encourage them to share the information with friends.
Just like Captain Picard says at the end of (almost) every episode of Star Trek: The Next Generation, remember the key word of blogging for your business — engage!
Treat your readers/clients as real people, and they will respond!