It’s no secret. A strategic online marketing campaign can drive targeted traffic to your Web site and help you establish a solid client base in a highly efficient manner.
The strategy of a solid Web marketing campaign is not simply developing an informative Web site about your firm—you can do that with a brochure. Rather, it’s designing a tool that will generate clients and allow you to track the return on your investment dollar for dollar.
When developing a Web site for your business, focus on these 6 elements in addition to your SEO:
- how you will use navigation bars and where you will place them
- how you will let people know where they are at on your site
- how you will link your pages together
- how will you guide people through your site
1. Good Content
Good content is the foundation of a good Web site. Good content is not simply information about your business or yourself, but it is carefully crafted copy that leads your audience to a specific action and utilizes strategic placement of keywords. In a nutshell: good copy drives results.
2. Effective Architecture
Effective architecture refers to the structure and functionality of your Web site. It is essential if you want people to stick around and dig deeper into your site. Here are a few things to keep in mind when developing your site’s architecture:
All of these things affect how easy your site is to use. Ease of use and the ability to find relevant information in as few clicks as possible are key features visitors look for in a Web site.
3. Consistent Design
Consistent design allows you to start developing brand recognition with your potential clients and makes your site easier to view. People remember things that are repetitive— the more you can repeat the theme on your site, the more people will begin to identify with it and recognize it as a reflection of your firm.
It is also important to place your navigation bars in the same location on every page, use the same font on every page and incorporate the same color scheme on each page of your site. This will help people browse your site and access information they need easier.
4. Relevant Images
Images can improve the look of your site and generate interest from potential clients. When choosing images to put on your site, it is important to choose images that are relevant to the content and purpose of your site. Sometimes, people like to put humorous pictures or cartoons on their site that have nothing to do with the purpose of the site. This can distract readers and keep them from understanding your overall purpose.
5. Contact Information
It is very important that you include your contact information on every page of your Web site—especially your phone number. Remember, the purpose of your Web site is to generate leads for potential clients or customers. If a person finds your site through a search engine, browses your site but doesn’t know how to contact you, your site is not doing its job. Be sure to place your phone number prominently (read: above the fold) on each page. Make it easy for people to contact you.
6. Contact Form
Choosing to use a contact form is recommended over providing your email address to potential clients or customers. Information on Web sites is not only available to people who are looking for your services, but also people who want to exploit you. Using a contact form will reduce the amount of spam you receive. Contact forms are easy to set up and use and when you respond to potential clients, they will receive your email address to maintain correspondence with you.
If you would like advice tailored to the unique needs and goals of your business, I encourage you to contact us. At SonicSEO.com, we’ve developed a leading team of experts to provide tailored advice to businesses seeking to develop or enhance their reach online. We’re always happy to help businesses succeed online!