Events are a great way to promote your business, provided you can compel people to actually show up. While social media is ideal for announcing dates and times of events, many people mark themselves as “going” with no follow through.
There are data driven methods you can use to further entice your followers to turn out for your events. Proper use of data not only allows you to effectively promote an event online, it can also provide valuable insight into which strategies are working, and which are not. Here are three online strategies that event marketers often use and how data makes them more impactful.
Influencers are people who hold a lot of social capital online. Their influence can be leveraged to promote a brand, product, or even an event that you’re holding. Influencers can be celebrities, but they can also be entrepreneurs, wellness gurus, and virtually anyone else that has a large base of followers on popular social media platforms. Influencer marketing is most effective for attracting an audience outside of your core demographic. It’s also ideal for creating a buzz around a specific event, which gets people talking online.
Once you have an influencer onboard for promotional purposes, the next step is to set up campaigns in such a way that they return valuable information. For example, when an influencer tweets a discount code to entice followers to attend a function you’re holding, that code can be tracked so you have a solid idea of sales figures. These numbers can be applied to future influencer marketing campaigns online.
In light of the more advanced avenues for internet marketing, email campaigns might seem antiquated. However, email marketing is especially effective when promoting events online, provided you use the proper tactics. Again, this is a great way to target individuals who expressed initial interest but failed to follow through with a purchase of a ticket or pass.
Automating emails allows you to reach these possible attendees without a lot of leg work on your part. It also provides an opportunity to re-engage previous attendees or customers so they can renew their commitment. When creating messages to be contained within emails, reminders should highlight scarcity, i.e. that the ticket or pass won’t be available forever, while containing language to gently urge the reader to act.
Paid Social Media Marketing
You probably already know how valuable social media platforms are for your business. While many marketing tools are free on social media, these may fall short when it comes to promoting your event in a way that garners the most interest online. In this case, investing in paid social might be a better option.
Paid social sponsored ads allow you to introduce your business to your target audience. Using advanced demographic tools, you have more control over who actually sees your ads, which improves conversions. You can input factors like location, age, gender, and even interests to accurately identify the audience that is most likely to respond to your ads.
Here at SonicSEO.com, we remain on the cutting edge of innovative marketing techniques. Along with providing you skilled web design and SEO services, we also help you boost interest in upcoming promotional events by designing an online campaign to suit your needs. Contact us to learn more about how online marketing techniques can be used to promote events.