As a business owner, you have probably realized that having a Web presence is crucial to reaching out to more customers in today’s technologically-savvy world. What you may not know is the steps to developing that Internet presence. Your site needs to be strategically planned out and make use of every available avenue.
Strategizing Your Presence
Behind every great success is a well-laid plan of action; the same holds true for a successful online presence. A solid strategy involves a platform of Search Engine Optimization (SEO), PPC, and social media exposure.
The process of SEO is designed to help your Web site gain visibility by ranking high on organic search engine listings. A professional team of SEO experts can properly optimize your site and allow you to reach potential clients right where they are looking for you.
Pay-per-Click advertising is a quick way to gain temporary exposure in the Sponsored Links section of search engines. You bid on key phrases that you want to rank for, and, if you win a high position, a link to your site is instantly visible to anyone searching for that phrase. And you only have to pay if someone actually clicks on your link.
PPC is an excellent short-term solution to use as part of a solid Search Engine Optimization platform. It can’t, however, get you the long-term exposure and rank you desire in the same way SEO can.
There are over 500 million users on Facebook; wouldn’t you like to attract some of them as new customers? As part of your Search Engine Optimization platform, your SEO firm can help you connect with millions of potential clients on Facebook and Twitter. They may also be able to equip your site with a blog and write regular blog posts to help you become an authority in your field.
Making the Investment
SEO requires time and patience but is well-worth the wait. As you watch your Web site rise in the organic listings, you will also see an increase in customer calls/visits. With a solid Search Engine Optimization platform, you’ll be able to convert more customers into clients.