Posts Categorized: Social Media

Managing Your Online Reputation Before It’s a Problem

It used to be that face-to-face, in-person contact with clients made—or broke—your reputation with your customers. Potential customer might have looked your company up in the phone book and called the Better Business Bureau to find out if you had any negative reports or reviews before coming in for that in-person encounter. Face-to-face, in-person interaction… Read more »

The Importance of Social Media

If you thought that social media marketing for businesses was just a craze and you’ve been waiting for it to die down, you’re going to be waiting a very long time. As businesses everywhere recognize the importance and longstanding-nature of social mediums like Facebook, Twitter and blogging, they are adding social media to their strategic… Read more »

Boost your Visibility on Twitter

Dan Zarella, the “Social Media and Viral Marketing Scientist,” shared great information about Twitter and Facebook Optimization at PubCon today. While Facebook is about facilitating existing relationships, entertaining and making it cool for FB fans to like your business, Twitter is a whole different ballgame. Twitter is about sharing news and information—setting yourself up as… Read more »

A Reflection on the PubCon Master Group Training Keynote Address by Scott Stratten is at PubCon, getting insight on the future of search and social media from other industry leaders. So far, we’ve been impressed with what we’ve heard! Scott Stratten, president of UnMarketing, gave a great keynote where he really energized the group with his insight. Here’s what we took away from this great opening: