Tonight marks the second time President Barack Obama will speak to the nation in a State of the Union address. While the State of the Union has typically been a conversation between the President and Congress, overtime, technology has enabled presidents to reach a wider audience—a public audience. Previously, the public has been resigned to… Read more »
Posts Categorized: Social Media
After you have invested in Search Engine Optimization and made the commitment to stick it out for the long haul, it is now time to promote your newly optimized site. While your site is working its way to the top of the search engine results pages (SERPs), you need to tell your current and potential… Read more »
As dollars for print advertising continue to fall, dollars for online advertising are on the rise. eMarketer reported in December 2010 that online advertising dollars have surpassed print advertising dollars and are expected to be on the rise through 2014 with an estimated $40 billion being put into online advertising. You might find yourself asking… Read more »
Cultivating lasting relationships with clients has never been easier—or harder—than it is now. While there are a variety of social media platforms through which you can connect with clients and establish meaningful relationships, it’s also easier than ever for consumers to comparison shop your business with others around the world. To make sure you are… Read more »
As a business owner, you have probably realized that having a Web presence is crucial to reaching out to more customers in today’s technologically-savvy world. What you may not know is the steps to developing that Internet presence. Your site needs to be strategically planned out and make use of every available avenue.
The search tactics consumers use to find and purchase goods and services are changing. Up until this point, information was primarily disseminated through print resources like newspapers and magazines. But with the emergence of the Internet, the reliance upon hardcopy print material is dwindling. Though by percentage, television is still the most used form of… Read more »
Having a good landing page for your website is necessary if you want to have any chance at beating out your competition in online business. It is usually the first, and maybe the only, shot you get at persuading people to convert. With that kind of pressure, what should your landing page contain?
If you’ve joined the wonderful world of Twitter, you might find yourself falling short of things to say—especially when you see the mound of tweets that some businesses and people seem to churn out every day. Don’t get panicked or think about quitting—just sit back, relax and take in some of this advice about what… Read more »
By now you’ve likely heard the sordid tale of an unethical merchant exploiting Google’s algorithm to boost his website’s ranking through negative reviews. If not you can check out the New York Times article here: http://www.nytimes.com/2010/11/28/business/28borker.html.
With social media having such a prevalence on the Internet these days, businesses might be asking themselves if social media is about being friends with people or being an expert in their respective field? When you decide to use social media as part of your online marketing, you don’t have to pick one—you can be… Read more »