Posts Categorized: SEO

Understanding Google Places

As more and more people turn to the Internet to find the goods and services they need, it is crucial for businesses to have a solid online presence so potential clients can easily find them. Google Places—a free listing service that connects business pages with their physical locations—is an area of the SERPs that local… Read more »

Don’t be Fooled by Unethical Tactics

When it comes to online marketing and SEO, there are reliable companies and companies that should be avoided at all costs. As is true in any industry, some companies make deceptive claims about their ability to deliver results that they know full well they cannot make. In their wake of deception, these unethical companies take… Read more »

Online Advertising seen as more of a “Sure Thing”

eMarketer, a research firm studying trends in digital marketing and media, recently announced that online ad spending reached $25.8 billion in 2010—an increase of 13.9% since 2009. The principal analyst at eMarketer believes the trend is due to businesses considering “most forms of internet advertising…as more of a ‘sure thing’ than most traditional media.” Why… Read more »

Key Term Phrases: What Not to Do

Using key term phrases is essential for a well optimized site. But, there are some right—and wrong—ways to use key term phrases in your copy. Here are some tips about what not to do when using key term phrases:

Beware of SEO Look-Alikes

Everyone loves a good look alike—Elvis, Cher, Madonna. But, when it comes to investing your marketing dollars, don’t be fooled by the SEO imposters lurking all over the Internet.