As more and more people turn to the Internet to find the goods and services they need, it is crucial for businesses to have a solid online presence so potential clients can easily find them. Google Places—a free listing service that connects business pages with their physical locations—is an area of the SERPs that local… Read more »
Posts Categorized: SEO
How much content should be on my site? This is a question we commonly hear. Of course, the search engines are text-driven creatures that thrive on
At the end of each month, you may pick up your analytics report and notice that, even though your sales are low, you have a great amount of traffic coming to your Web site. If this seems odd, you may have one of a few issues with your site that, if fixed, can increase your… Read more »
When it comes to online marketing and SEO, there are reliable companies and companies that should be avoided at all costs. As is true in any industry, some companies make deceptive claims about their ability to deliver results that they know full well they cannot make. In their wake of deception, these unethical companies take… Read more »
Having a good landing page for your website is necessary if you want to have any chance at beating out your competition in online business. It is usually the first, and maybe the only, shot you get at persuading people to convert. With that kind of pressure, what should your landing page contain?
eMarketer, a research firm studying trends in digital marketing and media, recently announced that online ad spending reached $25.8 billion in 2010—an increase of 13.9% since 2009. The principal analyst at eMarketer believes the trend is due to businesses considering “most forms of internet advertising…as more of a ‘sure thing’ than most traditional media.” Why… Read more »
By now you’ve likely heard the sordid tale of an unethical merchant exploiting Google’s algorithm to boost his website’s ranking through negative reviews. If not you can check out the New York Times article here: http://www.nytimes.com/2010/11/28/business/28borker.html.
Using key term phrases is essential for a well optimized site. But, there are some right—and wrong—ways to use key term phrases in your copy. Here are some tips about what not to do when using key term phrases:
Everyone loves a good look alike—Elvis, Cher, Madonna. But, when it comes to investing your marketing dollars, don’t be fooled by the SEO imposters lurking all over the Internet.
With social media having such a prevalence on the Internet these days, businesses might be asking themselves if social media is about being friends with people or being an expert in their respective field? When you decide to use social media as part of your online marketing, you don’t have to pick one—you can be… Read more »