Every time a consumer searches for a product or service online, he or she generates data related to that search. As an example, Google compiles data on your location, which websites you visit, and the keywords you input every time you use its search engine. Some of this data even points to customer intent, which… Read more »
Posts Categorized: Search Intent
As consumers grow ever savvier, businesses must delve deeper into what truly motivates them. What triggers a person to make that leap from contemplating a product or service to finally making a purchase? And how can you position your business or brand to feature heavily throughout different phases of a customer’s buying cycle?