Posts Categorized: Search Intent

What Are the Different Stages of the Customer Journey?

While it may appear to be a seamless process, there are many distinct steps a customer takes when purchasing goods or services. A business that understands these steps can develop a marketing plan to accommodate every phase of the customer journey, from the time a person first becomes aware of a specific need to the… Read more »

Search Intent: What It Means & How to Use It to Your Advantage

As consumers grow ever savvier, businesses must delve deeper into what truly motivates them. What triggers a person to make that leap from contemplating a product or service to finally making a purchase? And how can you position your business or brand to feature heavily throughout different phases of a customer’s buying cycle?