Posts Categorized: News

comScore Releases December 2009 U.S. Search Engine Rankings

RESTON, VA, January 15, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed… Read more »

comScore Releases December 2009 Ranking of Top Ad Networks

AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA, January 14, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising… Read more »

comScore Reports $29.1 Billion in U.S. Retail E-Commerce Spending for Full November-December Holiday Season, Up 4 Percent vs. Year Ago

Season Highlights Include Growth Surpassing Forecasts and First $900 Million Spending Day on Record RESTON, VA, January 6, 2010 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the entirety of the November – December 2009 holiday season. For the full holiday online shopping season,… Read more »

November Sees Number of U.S. Videos Viewed Online Surpass 30 Billion for First Time on Record

Hulu Extends All-Time High to 924 Million Videos Viewed RESTON, VA, January 5, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach… Read more »

SEO helps firms shine on the Internet

Bob LePage used to spend $4,000 a month advertising in the Yellow Pages. Now he spends about a quarter of that amount with the Albuquerque firm SonicSEO to keep his Web site optimized so it ranks high in results from online searches. LePage said his company, Ex-El Foam, is seeing far more business these days… Read more »

A $65 Billion Advertising Shift?

Anthea Stratigos is chief executive of Outsell Inc., a media research and advisory outfit she co-founded in 1998. Its most recent annual marketing study predicts $65 billion will be siphoned away from traditional advertising channels in 2009 and spent instead on companies’ own Web sites and Internet marketing. Forbes spoke with Stratigos about where the… Read more »