Posts Categorized: Internet Marketing

Online Advertising seen as more of a “Sure Thing”

eMarketer, a research firm studying trends in digital marketing and media, recently announced that online ad spending reached $25.8 billion in 2010—an increase of 13.9% since 2009. The principal analyst at eMarketer believes the trend is due to businesses considering “most forms of internet advertising…as more of a ‘sure thing’ than most traditional media.” Why… Read more »

Key Term Phrases: What Not to Do

Using key term phrases is essential for a well optimized site. But, there are some right—and wrong—ways to use key term phrases in your copy. Here are some tips about what not to do when using key term phrases:

Web Design: Top 10 Things you Need Above the Fold

When designing (or redesigning) your website, it’s important to strategically include certain information at the top of the page, above the fold. “Above the fold” refers to the part of a website people can see without having to scroll down; it’s actually an old term from print media indicating that the most important information in… Read more »

Beware of SEO Look-Alikes

Everyone loves a good look alike—Elvis, Cher, Madonna. But, when it comes to investing your marketing dollars, don’t be fooled by the SEO imposters lurking all over the Internet.

5 Steps to Increase Conversions on Your Site

As a business owner with a website, you’ve already recognized the importance of using the Internet for your online visibility and marketing. But, you may be wondering why your website hasn’t given you the ROI you were hoping for. Here are 5 steps to help you get the most out of your investment by increasing… Read more »

False Promises: Search Engine Optimization Company Offering Guaranteed Results

There has been a lot of recent talk within the SEO community of search engine optimization companies offering “guaranteed” results. Here’s the truth: SEO marketing strategies enhance your capability of experiencing better rank placement, higher site traffic and ROI; but, just like any other form of marketing, results cannot be guaranteed. Here’s why: