eMarketer, a research firm studying trends in digital marketing and media, recently announced that online ad spending reached $25.8 billion in 2010—an increase of 13.9% since 2009. The principal analyst at eMarketer believes the trend is due to businesses considering “most forms of internet advertising…as more of a ‘sure thing’ than most traditional media.” Why… Read more »
Posts Categorized: Internet Marketing
Using key term phrases is essential for a well optimized site. But, there are some right—and wrong—ways to use key term phrases in your copy. Here are some tips about what not to do when using key term phrases:
When designing (or redesigning) your website, it’s important to strategically include certain information at the top of the page, above the fold. “Above the fold” refers to the part of a website people can see without having to scroll down; it’s actually an old term from print media indicating that the most important information in… Read more »
Everyone loves a good look alike—Elvis, Cher, Madonna. But, when it comes to investing your marketing dollars, don’t be fooled by the SEO imposters lurking all over the Internet.
With social media having such a prevalence on the Internet these days, businesses might be asking themselves if social media is about being friends with people or being an expert in their respective field? When you decide to use social media as part of your online marketing, you don’t have to pick one—you can be… Read more »
As a business owner with a website, you’ve already recognized the importance of using the Internet for your online visibility and marketing. But, you may be wondering why your website hasn’t given you the ROI you were hoping for. Here are 5 steps to help you get the most out of your investment by increasing… Read more »
If you are a business owner, it is almost impossible to go a week without being reminded that businesses are reaping huge benefits from using social media. Because of all the buzz, you may have considered using social media to promote and brand your business. So, why haven’t you done it yet? Here are some… Read more »
As a small business owner, you may have been hesitant to start social media campaigns because you’ve heard of a friend who started a Facebook page and got nothing out of it. Or maybe you started a Twitter account, tweeted a few times over a few weeks and didn’t see instant results, so you stopped… Read more »
Implications of Major Companies Embracing Social Media Marketing Campaigns Obtaining a television slot during the Super Bowl at upwards of $86,000.00 per second has typically been an advertiser’s dream destination. But the marketing world may soon experience some shifts in the game of business.
There has been a lot of recent talk within the SEO community of search engine optimization companies offering “guaranteed” results. Here’s the truth: SEO marketing strategies enhance your capability of experiencing better rank placement, higher site traffic and ROI; but, just like any other form of marketing, results cannot be guaranteed. Here’s why: