When designing (or redesigning) your website, it’s important to strategically include certain information at the top of the page, above the fold. “Above the fold” refers to the part of a website people can see without having to scroll down; it’s actually an old term from print media indicating that the most important information in… Read more »
Posts Categorized: Internet Marketing
Everyone loves a good look alike—Elvis, Cher, Madonna. But, when it comes to investing your marketing dollars, don’t be fooled by the SEO imposters lurking all over the Internet.
With social media having such a prevalence on the Internet these days, businesses might be asking themselves if social media is about being friends with people or being an expert in their respective field? When you decide to use social media as part of your online marketing, you don’t have to pick one—you can be… Read more »
As a business owner with a website, you’ve already recognized the importance of using the Internet for your online visibility and marketing. But, you may be wondering why your website hasn’t given you the ROI you were hoping for. Here are 5 steps to help you get the most out of your investment by increasing… Read more »
If you are a business owner, it is almost impossible to go a week without being reminded that businesses are reaping huge benefits from using social media. Because of all the buzz, you may have considered using social media to promote and brand your business. So, why haven’t you done it yet? Here are some… Read more »
As a small business owner, you may have been hesitant to start social media campaigns because you’ve heard of a friend who started a Facebook page and got nothing out of it. Or maybe you started a Twitter account, tweeted a few times over a few weeks and didn’t see instant results, so you stopped… Read more »
Implications of Major Companies Embracing Social Media Marketing Campaigns Obtaining a television slot during the Super Bowl at upwards of $86,000.00 per second has typically been an advertiser’s dream destination. But the marketing world may soon experience some shifts in the game of business.
There has been a lot of recent talk within the SEO community of search engine optimization companies offering “guaranteed” results. Here’s the truth: SEO marketing strategies enhance your capability of experiencing better rank placement, higher site traffic and ROI; but, just like any other form of marketing, results cannot be guaranteed. Here’s why:
If you think that developing and maintaining a successful online marketing plan is easy, think again. With over a billion users online (Internet World Stats, 2010) who have thousands of businesses at their disposal, making money involves a bit more than creating a so-so website with an online purchasing page. So, before you take an… Read more »
Our experience at PubCon this week has been amazing! Hearing industry greats like Matt Cutts, Bruce Clay, Andy Beal, Scott Stratten and others has truly been inspiring. Everything we’ve heard only bolsters the fact that businesses who want to do well need search engine optimization services to establish a solid Web presence.