As you surf the Web, you may need to use one of the various search engines to find a product or service. Google, Yahoo!, Bing, MSN—all common choices. After you enter search terms and wait for the results, have you ever wondered how those businesses reached the top of the result?
Posts Categorized: Internet Marketing
The key to successful online marketing is to have a solid strategy; part of this strategy needs to be Search Engine Optimization (SEO). Successful marketing to an online audience requires a skilled team of SEO professionals determined to boost your site to the top of the search engines. And it all starts with a smart… Read more »
It’s no coincidence that properly optimized Web sites are achieving high rankings on the major search engines like Google, Bing, and Yahoo! And it’s never too late to start the Search Engine Optimization (SEO) process, so that your site can rank as well.
While you are waiting for your site to be properly optimized by an experienced Search Engine Optimization firm, you may consider investing in a Pay-per-Click (PPC) advertising campaign to increase your online visibility. Google AdWords provides a simple service to help you manage your PPC campaign.
Unless you’ve been in an Ashram in India for the last few years, it is probably not a surprise to hear that online is the best place you can place your marketing dollars. What you might not have thought of—or been informed about by your internet marketing service—is the importance of having a website that… Read more »
The search tactics consumers use to find and purchase goods and services are changing. Up until this point, information was primarily disseminated through print resources like newspapers and magazines. But with the emergence of the Internet, the reliance upon hardcopy print material is dwindling. Though by percentage, television is still the most used form of… Read more »
comScore’s latest statistics on online consumer spending show a 13% increase over online sales last year; the New York Times reports that overall retail spending rose just 5.5%.
As more and more people turn to the Internet to find the goods and services they need, it is crucial for businesses to have a solid online presence so potential clients can easily find them. Google Places—a free listing service that connects business pages with their physical locations—is an area of the SERPs that local… Read more »
At the end of each month, you may pick up your analytics report and notice that, even though your sales are low, you have a great amount of traffic coming to your Web site. If this seems odd, you may have one of a few issues with your site that, if fixed, can increase your… Read more »
eMarketer, a research firm studying trends in digital marketing and media, recently announced that online ad spending reached $25.8 billion in 2010—an increase of 13.9% since 2009. The principal analyst at eMarketer believes the trend is due to businesses considering “most forms of internet advertising…as more of a ‘sure thing’ than most traditional media.” Why… Read more »