Posts Categorized: Internet Marketing

Why Won’t My Ad Run on Google AdWords?

While you are waiting for your site to be properly optimized by an experienced Search Engine Optimization firm, you may consider investing in a Pay-per-Click (PPC) advertising campaign to increase your online visibility. Google AdWords provides a simple service to help you manage your PPC campaign.

B2B: Is Your Online Marketing Reaching Your Audience?

Unless you’ve been in an Ashram in India for the last few years, it is probably not a surprise to hear that online is the best place you can place your marketing dollars. What you might not have thought of—or been informed about by your internet marketing service—is the importance of having a website that… Read more »

Consumer Search Habits Changing

The search tactics consumers use to find and purchase goods and services are changing. Up until this point, information was primarily disseminated through print resources like newspapers and magazines. But with the emergence of the Internet, the reliance upon hardcopy print material is dwindling. Though by percentage, television is still the most used form of… Read more »

Understanding Google Places

As more and more people turn to the Internet to find the goods and services they need, it is crucial for businesses to have a solid online presence so potential clients can easily find them. Google Places—a free listing service that connects business pages with their physical locations—is an area of the SERPs that local… Read more »

Online Advertising seen as more of a “Sure Thing”

eMarketer, a research firm studying trends in digital marketing and media, recently announced that online ad spending reached $25.8 billion in 2010—an increase of 13.9% since 2009. The principal analyst at eMarketer believes the trend is due to businesses considering “most forms of internet advertising…as more of a ‘sure thing’ than most traditional media.” Why… Read more »