Retargeting can be beneficial, as it may be easier to attract a person with awareness of your brand as opposed to a new customer. However, if your retargeting efforts are ultimately unsuccessful, you’ll increase your spending without any benefits. Here are some steps to help you retarget without blowing up your ad budget.  

Consider Email and SMS Campaigns 

Targeted ads are excellent for getting the attention of a new customer, but they might not be necessary with people who’ve already interacted with your brand. In cases where you have contact information for a customer, use email and SMS to re-connect. For example, you can send information on a product a customer started to buy but abandoned during the purchasing process.  

Develop Effective Messaging 

The messaging used to initially attract consumers to your brand isn’t going to be effective the second time around. Instead, develop messaging that addresses potential misgivings about a service or product, which may have played a role in why the person never completed their transaction. Messaging can cover: 

• Discounts, free shipping, and other perks available with purchase 

• Limited time offers to create a sense of urgency 

• Customer reviews and testimonials to show the product or service has merit 

Segment Your Audiences 

Audience segmentation can help you direct your retargeting efforts more effectively. Categories vary based on the needs of your brand, but common segments include cart abandoners, people who’ve engaged with your brand over the last three months, people who’ve watched your videos on social media, and other groups.  

Full Service Marketing, Decades of Experience: SonicSEO 

Our marketing team at SonicSEO can do it all. From social media marketing to PPC ad management, we’ve spent decades helping businesses all over North America get noticed online. Schedule a consultation by calling 505-821-2000 today. You can also contact us to learn more.