RESTON, VA, January 15, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 percent market share, up 0.4 percentage points versus November.
AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network
RESTON, VA, January 14, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million). The fastest growing ad network by audience reach among the top 15 was Microsoft Media Network U.S., which grew 31 percent versus year ago, followed by Collective Network (up 22 percent) and Audience Science (up 16 percent).
Season Highlights Include Growth Surpassing Forecasts and First $900 Million Spending Day on Record
RESTON, VA, January 6, 2010 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the entirety of the November – December 2009 holiday season. For the full holiday online shopping season, $29.1 billion was spent online, marking a 4-percent increase versus the same period last year. The season featured distinct periods of strong spending growth surrounding the Thanksgiving-Black Friday timeframe and the final shopping week leading up to Christmas.
Hulu Extends All-Time High to 924 Million Videos Viewed
RESTON, VA, January 5, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month, and Google Sites accounting for 39 percent of all videos viewed online in the U.S.
Bob LePage used to spend $4,000 a month advertising in the Yellow Pages.
Now he spends about a quarter of that amount with the Albuquerque firm SonicSEO to keep his Web site optimized so it ranks high in results from online searches. LePage said his company, Ex-El Foam, is seeing far more business these days – about 80 percent of his leads are coming from the Internet.
He attributes much of the increase to search engine optimization, or SEO. Le-Page’s company is a polyurethane foam applicator. Business was so good, he had work during the recent holidays, a time when he said much of his staff used to sit in the office “twiddling their thumbs.”
Albuquerque, NM, January 4—The construction industry has been hard hit by this economy. In the wake of the housing collapse, many local construction companies have had to close their doors or downsize.
Custom ABQ Construction is a local business owned by Robert Pallulat. Pallulat started his business in 2007 just before the 2008-2009 recession. Starting out as a new business hungry for leads, Custom ABQ Construction now has more business than it can handle. A good problem for any business.
When asked why his business is thriving at a time when others are struggling to survive, Pallulat replied, “It’s the Internet. That’s where people are looking for me and that’s where I am. I show up on the first page of Google when people type in search terms that relate to my business—like ‘Albuquerque Custom Carpentry.’ Actually, I think I hold the number one ranking on Google for phrases like that.”
Pallulat goes on to say, “As a new business, I had to make some tough decisions about how to spend a very limited marketing budget. I knew the Internet was where I had to be, because that’s where I see most people looking for local services these days. And that has proven to be true for me and my business.”
Another local construction company, Ex-El Foam, is bucking the trend of slow business during a tough economy. Owner Bob LePage has been providing the greater Albuquerque area with polyurethane foam application since 1992.
Over the years, LePage has utilized numerous methods to market his business, including the Yellow Pages. After investing in search optimization earlier last year, LePage has seen his Web site result in solid leads for his business.
He attributes his success in large part to his Internet marketing, saying, “We get a large portion of our leads from our Internet exposure now. Even during the holidays we see activity. That never happened before.”
As consumers are seeking ways to stretch their money in hard economic times, the construction industry is not the only one facing turbulent times. The salon and spa industry has also suffered.
At a time when many salons are struggling to keep their business going, Salon Helena of Albuquerque is thriving.
Salon Helena started doing business in 2008. Owners Helena and Mike McMullen attribute much of their success to their Internet marketing efforts. Mike said, “When we opened our salon, we decided to take a risk and not advertise in the yellow pages. We decided to spend the bulk of our marketing budget in Internet marketing. And, boy, has it paid off.”
A solid Internet presence has done more than just drum up new business for Salon Helena. It’s given them national exposure and positioned them as a local industry leader—which is driving even more business to their salon.
In the summer of 2009, Salon Helena was the only New Mexico salon listed as one of the “Top 100 Salons in the United States” in Elle Magazine. Helena was also voted “Best Hair Stylist in Albuquerque” in Albuquerque the Magazine’s 2009 Best of the City survey.
“I believe much of our recognition is directly related to the success of our Web site,” said Helena. “As high rankings in the search engines continue to drive new business our way, more and more people are able to experience just how great Salon Helena is. And they’re spreading the word—across the nation!”
What all of these businesses have in common is a forward-thinking approach to marketing.
Recently, each of these companies stepped up their efforts to market their business online using SonicSEO.com, a local Internet Marketing firm and DBA of AllLaw.com, Inc. And the results have been impressive.
SonicSEO.com helps local businesses succeed through Search Engine Optimization (SEO).
Search engine optimization is the process by which a Web site is engineered to land at the top of the search engine results pages when people type in relevant search queries.
According to Keli Etscorn, SEO Department Manager at SonicSEO.com, “As New Mexicans hold their purse strings a little tighter, they’re seeking to get the most bang for their buck. They’re spending more time researching products and services online before they commit to buying. In the process, consumers have become more savvy researchers as they seek to stretch every dollar as far as possible. In order for a business to succeed as times change, they must have a solid online presence—and meet potential clients where they are.”
Etscorn continues, “Being on the first page of search engines like Google is more important than ever before. A high ranking in the search engine results pages is like receiving a vote of confidence for your business. If Google ranks your business on the first page for a search engine user’s query, it’s viewed as a mark of credibility by most consumers.”
Research shows that businesses are beginning to realize just how important a solid Web presence is. In 2009, Forbes reported a $65 billion advertising shift from traditional marketing mediums to Internet marketing.
Times are changing. For businesses to remain viable in the 21st century, they must refocus their marketing efforts and consider how the Internet has not only changed the way we live, but changed the way we do business.
About the Company AllLaw.com, Inc. is a local Albuquerque company that was started in 1998 by UNM alumni Arvind Raichur, J.D. and Becky Raichur. The company began as an online attorney directory and online portal for consumers and lawyers in need of legal information. After surviving the dotcom bust of 2000, AllLaw.com, Inc. has gradually expanded its online marketing services to reach other types of small businesses by doing business as SonicSEO.com. Today, AllLaw.com, Inc. is a full-service Web site design, development, hosting and marketing company that has clients throughout the United States and Canada.
Anthea Stratigos is chief executive of Outsell Inc., a media research and advisory outfit she co-founded in 1998. Its most recent annual marketing study predicts $65 billion will be siphoned away from traditional advertising channels in 2009 and spent instead on companies’ own Web sites and Internet marketing. Forbes spoke with Stratigos about where the market is going:
For years, the Internet has been edging out traditional forms of advertising as the place consumers turn to for local business information.
While many people offer SEO services in an attempt to gain a piece of online marketing’s increasing market share, few have the capability to keep up with the demands of an effective SEO campaign.
In the early days of SEO, before the advent of Google, all it really took was careful attention to file names, page titles and meta descriptions to have a successful Web site. Easy for one person to do.
But today, the search engine ranking algorithms are much more complex. And getting a business’ Web site to the top of the organic listings requires more than a one-time effort.
According to Arvind Raichur, CEO and founder of SonicSEO.com, “Specialization is now imperative to successful search engine optimization. In order for an SEO firm to be successful, it must have multiple people dedicated to the specific components the search engines regard highly in their ranking algorithms. Without expert collaboration it is impossible for one person to properly design, develop and manage an SEO campaign.”
Raichur continues, “Effective search engine optimization simply cannot be done by one person. Since the search engines are looking for quality copy, you need someone who understands how to write within the constraints of what the search engines are looking for without sacrificing the quality of the material for the site’s human readers. Since the search engines are looking for quality in-bound links, you need someone who knows how to effectively evaluate the value of a link and is dedicated to establishing solid partnerships with quality Web sites. Since the search engine algorithms are constantly changing and improving, you need someone who is vigilantly watching your site’s progress and knows how to accurately interpret your Web analytics so you don’t lose ground in the search engines. And you need a comprehensive SEO strategy to tie all of these things together.”
Raichur’s company, SonicSEO.com, is developed around the idea that it takes a team effort to effectively and ethically optimize Web sites for the search engines. SonicSEO.com has 6 departments dedicated to the key components of good SEO. They have a department for SEO, Web design, copywriting, link building, statistics analysis and customer service.
It is this team approach to SEO that sets SonicSEO.com apart from the rest; and it is this team approach that has made SonicSEO.com so successful that they have over a 90% client retention rate because of their proven results.
About the Company AllLaw.com, Inc. is a local Albuquerque company that was started in 1998 by UNM alumni Arvind Raichur, J.D. and Becky Raichur. The company began as an online attorney directory and online portal for consumers and lawyers in need of legal information. After surviving the dotcom bust of 2000, AllLAw.com, Inc. has gradually expanded its online marketing services to reach other types of small business by doing business as SonicSEO.com. Today, AllLaw.com, Inc. is a full-service Web site design, development, hosting and marketing company that has clients throughout the United States and Canada.
Albuquerque, NM—September 9—AllLaw.com, Inc., a local company that has been servicing law firms nationwide for more than a decade, is pleased to announce a new segment of their company—SonicSEO.com. Having obtained superior success as an online marketing force for attorneys around the nation, AllLaw.com, Inc. has decided to expand its services to help non-legal businesses get business from the Internet.
Over the past few months, doing business as SonicSEO.com, they have been providing search engine optimization services for a wide variety of local businesses. Search engine optimization is the process by which a Web site is engineered to land at the top of the search engine results pages when people type in relevant search phrases.
Top spaces in the search engines are highly coveted since 9 out of 10 searchers will never find your site if it is not listed within the first three pages of the search engine results
SonicSEO.com’s proprietary SEO service has already helped numerous businesses in the Albuquerque area get to the top of the search engines, including dentists, landscapers, roofers, physicians and salons.
One of their first clients, Salon Helena, started business with no Web site. After one year of SEO from SonicSEO.com, Salon Helena now has a compelling site that receives over 800 unique visitors every month through its high rankings in the search engines.
Helena McMullen, owner of Salon Helena stated, “After having our site designed and optimized by SonicSEO.com, it didn’t take long before I knew we’d made the right choice. Not only did they design a site that really reflects who we are, but our site is now ranking above our competitors in the search engines. Even better are the increasing number of phone calls we receive from people who find us online. I am so happy with the results we’ve gotten with SonicSEO.com—I’d do it again in a heartbeat!”
About the Company
AllLaw.com, Inc. is a local Albuquerque company that was started in 1998 by UNM alumni Arvind Raichur, J.D. and Becky Raichur. The company began as an online attorney directory and online portal for consumers and lawyers in need of legal information. After surviving the dotcom bust of 2000, AllLaw.com, Inc. has gradually expanded its online marketing services to reach other types of small businesses by doing business as SonicSEO.com. Today, AllLaw.com, Inc. is a full-service Web site design, development, hosting and marketing company that has clients throughout the United States and Canada.