Top of the Search Engines

A New Look at SEO: What it Takes to Get and Keep Businesses at the Top of the Search Engines

For years, the Internet has been edging out traditional forms of advertising as the place consumers turn to for local business information.

While many people offer SEO services in an attempt to gain a piece of online marketing’s increasing market share, few have the capability to keep up with the demands of an effective SEO campaign.

In the early days of SEO, before the advent of Google, all it really took was careful attention to file names, page titles and meta descriptions to have a successful Web site. Easy for one person to do.

But today, the search engine ranking algorithms are much more complex. And getting a business’ Web site to the top of the organic listings requires more than a one-time effort.

According to Arvind Raichur, CEO and founder of SonicSEO.com, “Specialization is now imperative to successful search engine optimization. In order for an SEO firm to be successful, it must have multiple people dedicated to the specific components the search engines regard highly in their ranking algorithms. Without expert collaboration it is impossible for one person to properly design, develop and manage an SEO campaign.”

Raichur continues, “Effective search engine optimization simply cannot be done by one person. Since the search engines are looking for quality copy, you need someone who understands how to write within the constraints of what the search engines are looking for without sacrificing the quality of the material for the site’s human readers. Since the search engines are looking for quality in-bound links, you need someone who knows how to effectively evaluate the value of a link and is dedicated to establishing solid partnerships with quality Web sites. Since the search engine algorithms are constantly changing and improving, you need someone who is vigilantly watching your site’s progress and knows how to accurately interpret your Web analytics so you don’t lose ground in the search engines. And you need a comprehensive SEO strategy to tie all of these things together.”

Raichur’s company, SonicSEO.com, is developed around the idea that it takes a team effort to effectively and ethically optimize Web sites for the search engines. SonicSEO.com has 6 departments dedicated to the key components of good SEO. They have a department for SEO, Web design, copywriting, link building, statistics analysis and customer service.

It is this team approach to SEO that sets SonicSEO.com apart from the rest; and it is this team approach that has made SonicSEO.com so successful that they have over a 90% client retention rate because of their proven results.

About the Company

AllLaw.com, Inc. is a local Albuquerque company that was started in 1998 by UNM alumni Arvind Raichur, J.D. and Becky Raichur. The company began as an online attorney directory and online portal for consumers and lawyers in need of legal information. After surviving the dotcom bust of 2000, AllLAw.com, Inc. has gradually expanded its online marketing services to reach other types of small business by doing business as SonicSEO.com. Today, AllLaw.com, Inc. is a full-service Web site design, development, hosting and marketing company that has clients throughout the United States and Canada.

DIY Web Site?

DIY Web Site?

If you’re an avid do-it-yourselfer and you find yourself up to the challenge of designing your business’ website, there is no reason why you can’t construct it yourself. Will the website you create help your business?

Maybe, but probably not.

In today’s economy, you need more than a “maybe” to secure online clients and you need more than just a website to climb to the top of search engine listings. The benefits of hiring a professional Albuquerque Web design company far outweigh the costs and provide overwhelming evidence that in order to market your business online, you need a professional, unique identity that is flexible and adaptive to the changing nature of the Internet economy.

Hiring an experienced Albuquerque Web designer will revolutionize the way your company does business as well as provide you with numerous benefits—giving you the most value for your marketing dollar. A professional website:

  • Features optimized images to speed up your site’s load time—ensuring your message is delivered before website visitors have a chance to “click off”
  • Provides a unique design to help you brand your business
  • Makes use of cutting-edge Web design software technology to create a dynamic user interface
  • Demonstrates your professionalism through attractive design
  • Is specifically targeted towards your market
  • Features the latest coding practices as specified by Google so that you benefit from riding the current wave of technology
  • Is tailored to the unique needs of your business

Our professional Albuquerque Web designers not only custom-create an innovative and attractive interface to entice and secure online clients, but engineer your site with your business’ goals in mind to provide you with a dynamic selling tool that will give you an edge over your competition. From careful and thoughtful image placement to professional and appealing design to intuitive site architecture that helps you secure sales from hesitant clients, a professional website design will turn your marketing dollars into a profit while increasing your ROI and getting you more clients!

At our Albuquerque Web design company, we understand that your business is unique and exceptional. That is why we custom-design websites to meet your business needs in a way that demonstrates your professionalism and keeps you up-to-date with the most cutting-edge technology. Contact SonicSEO.com today to obtain an expertly crafted website that gets you more clients!

Contact us or call 888-437-3737 to get a custom website today!

Web Designer

How to Work with a Web Designer

Collaboration Tips for Creating a Professional Business Website

Since effectively working with a Web designer is crucial to the overall success of your website, you should consider the following tips before you begin working with a designer:

Give Design Some Thought

Before you consult with a Web designer, take some time to consider how you want your website visitors to perceive your company. A business wanting to appear friendly, down-to-earth and approachable will require an entirely different design concept than a company wanting to be perceived as cutting-edge and sophisticated. It is best to nail down this aspect of the design before meeting with a Web designer.

A good web designer doesn’t build an attractive design based on arbitrary considerations. Rather, a good web designer will gather information from you about the way you would like your company to be perceived. He or she will use this information to make careful decisions about your site’s color, style, fonts, images and image placement. Your designer’s decisions about these crucial details will be based on the best method of conveying your business’ message to your potential clients through design.

Do Your Part

Your feedback during the design process is vital to obtaining a professional, tailored website that meets your business objectives. In particular, you should maintain good communication with your designer so that you can promptly respond when he or she sends you a “mock up” (an image capturing what your site will look like with the new design), requests information or images, or needs more feedback from you. Specifically, your Web designer may ask you for:

  • Examples of Websites You Like
  • High-Resolution Images of Your Business, Staff or Product
  • High-Resolution Images of Your Company Logo
  • Your Existing Marketing Materials (If You Want Your Current Design to Match these Items)

 

Keep in mind that your site’s design is contingent on your approval and your website will not move forward until you provide your designer with the necessary feedback. To prevent delays in your website’s design, remain in good communication with your designer.

Don’t Rush

Designing and building a beautiful website doesn’t happen overnight. A custom site involves in-depth collaboration with your designer as well as significant work on his or her part. While maintaining proper communication with your designer and promptly returning his or her correspondence will prevent delays, don’t expect the process to move more quickly than it should. Ultimately, your website design necessitates careful planning and skillful crafting to yield a significant return on investment.

Remember: collaborating well with your Web designer ensures that you will obtain the website design that meets your business’ marketing goals and helps you get more clients!

Call SonicSEO.com at 888-437-3737 today for a custom website!

Your Marketing Efforts

Marketing Efforts

The Internet is a Good Place to Put Your Marketing Efforts

Though you probably already knew this, marketing and advertising through newspapers, magazines and billboards is almost dead.  Why?  Because TV and Internet are delivering the tangible results that companies are looking for.  Though television and the Internet are completely different mediums, these are the top-winners for marketing time and dollars. However, the Internet has something that television just doesn’t… Read more

Pepsi Chooses the Internet to Promote Brand over the Super Bowl

As over 100 million viewers tuned in to watch Super Bowl  XLIV, a major brand’s presence was absent from the slew of much-anticipated  Super Bowl commercials. With over 23 consecutive years of Super Bowl  advertising—creating many iconic commercials along the way—Pepsi opted out of a  coveted position in what has historically been the most watched television  broadcast in the United States. (more…)

comScore Reports Global Search Market Growth of 46 Percent in 2009

Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year

Reston, VA, January 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.

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comScore Media Metrix Ranks Top-Growing Properties and Site Categories for December 2009

Holiday Festivities Drive Traffic to Retail and Greetings Sites

Shipping Sites Experience Surge in Traffic as Americans Rush to Ensure Delivery in Time for the Holidays

RESTON, VA, January 21, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for December 2009 based on data from the comScore Media Metrix service. Americans continued to flock to Retail sites in December as the online holiday shopping season reached a crescendo, while holiday festivities caused a surge in traffic to Flowers/Gifts/Greetings and e-Card sites. As many Americans raced to ensure delivery of their holiday gifts in time, shipping sites climbed to a 2009 high in visitation.

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comScore Releases December 2009 U.S. Search Engine Rankings

RESTON, VA, January 15, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 percent market share, up 0.4 percentage points versus November.

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comScore Releases December 2009 Ranking of Top Ad Networks

AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA, January 14, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million). The fastest growing ad network by audience reach among the top 15 was Microsoft Media Network U.S., which grew 31 percent versus year ago, followed by Collective Network (up 22 percent) and Audience Science (up 16 percent).

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comScore Reports $29.1 Billion in U.S. Retail E-Commerce Spending for Full November-December Holiday Season, Up 4 Percent vs. Year Ago

Season Highlights Include Growth Surpassing Forecasts and First $900 Million Spending Day on Record

RESTON, VA, January 6, 2010 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the entirety of the November – December 2009 holiday season. For the full holiday online shopping season, $29.1 billion was spent online, marking a 4-percent increase versus the same period last year. The season featured distinct periods of strong spending growth surrounding the Thanksgiving-Black Friday timeframe and the final shopping week leading up to Christmas.

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