At this year’s PubCon conference, co-founder and COO of Outspoken Media, Rhea Drysdale presented useful information regarding how to be proactive in managing your online reputation. Many only worry about reputation management once a problem arises, but it’s important to be proactive in creating a favorable impression for your business on the Internet. Why? (more…)
Todd Friesen, VP of Search at Position Technologies who is also known as the Oilman, spoke at a PubCon panel today entitled, “Reputation Management: Monitoring Your Brands Online.” The Oilman focused on the importance of managing your online reputation. Here’s what we gathered: (more…)
As the Internet continues to expand its business potential, search engine optimization Web marketing resources are being sought out by many organizations who hope to see boosts in their online marketing ROI. Like any good marketing plan, SEO must be strategically planned and carefully implemented to achieve solid results. Let’s look at 4 things all good SEO marketing strategies should contain: (more…)
Dan Zarella, the “Social Media and Viral Marketing Scientist,” shared great information about Twitter and Facebook Optimization at PubCon today. While Facebook is about facilitating existing relationships, entertaining and making it cool for FB fans to like your business, Twitter is a whole different ballgame. Twitter is about sharing news and information—setting yourself up as the industry leader and creating a broad professional network.
Below we share some of Dan’s advice on how to boost visibility on Twitter and get those all-important retweets. (more…)
Wow! Just heard Andy Beal’s talk on Google reputation management at PubCon. As the CEO of Trackur, the leading expert in online reputation tracking and management, Andy discussed 5 keys to Google reputation management that we now share with you: (more…)
As a business owner, you know that today’s most advantageous advertising market is online; many people are turning to Internet search engines to find the goods and services they need. To take advantage of this lucrative market, you may have dabbled in Search Engine Optimization in order to achieve high ranking in search engine result pages and been disappointed with the results.
Defining which types of SEO techniques are ethical and unethical has become a vital issue within the SEO community. Practices thought to be unethical have been labeled “black hat”. Here’s what SEO strategies should NOT be used when optimizing your website for the search engines (more…)
When your business is ready to take that crucial next step into online marketing, finding a premier search engine optimization company is vital to your business plan. Here are a couple of things to look for:
- Proof of Success—a good SEO company will have a good reputation. So, ask around in your professional circles or online. Proof of a company’s success should be available on their own website or through references. If these are not posted, just ask the company for the information. If they have delivered quality SEO for their clients, they will be happy to provide that information for you. (more…)
When a potential customers are searching for your goods or services, will they be able to find you? With premium Search Engine Optimization services, you will reach more customers exactly where they are looking for you—online. (more…)