Dan Zarella, the “Social Media and Viral Marketing Scientist,” shared great information about Twitter and Facebook Optimization at PubCon today. While Facebook is about facilitating existing relationships, entertaining and making it cool for FB fans to like your business, Twitter is a whole different ballgame. Twitter is about sharing news and information—setting yourself up as the industry leader and creating a broad professional network.
Below we share some of Dan’s advice on how to boost visibility on Twitter and get those all-important retweets. (more…)
Wow! Just heard Andy Beal’s talk on Google reputation management at PubCon. As the CEO of Trackur, the leading expert in online reputation tracking and management, Andy discussed 5 keys to Google reputation management that we now share with you: (more…)
SonicSEO.com is at PubCon, getting insight on the future of search and social media from other industry leaders. So far, we’ve been impressed with what we’ve heard!
Scott Stratten, president of UnMarketing, gave a great keynote where he really energized the group with his insight. Here’s what we took away from this great opening: (more…)
As a business owner, you know that today’s most advantageous advertising market is online; many people are turning to Internet search engines to find the goods and services they need. To take advantage of this lucrative market, you may have dabbled in Search Engine Optimization in order to achieve high ranking in search engine result pages and been disappointed with the results.
Defining which types of SEO techniques are ethical and unethical has become a vital issue within the SEO community. Practices thought to be unethical have been labeled “black hat”. Here’s what SEO strategies should NOT be used when optimizing your website for the search engines (more…)
When your business is ready to take that crucial next step into online marketing, finding a premier search engine optimization company is vital to your business plan. Here are a couple of things to look for:
- Proof of Success—a good SEO company will have a good reputation. So, ask around in your professional circles or online. Proof of a company’s success should be available on their own website or through references. If these are not posted, just ask the company for the information. If they have delivered quality SEO for their clients, they will be happy to provide that information for you. (more…)
When a potential customers are searching for your goods or services, will they be able to find you? With premium Search Engine Optimization services, you will reach more customers exactly where they are looking for you—online. (more…)
One of the most important facets of owning and operating a business is advertising your products or services. In our fast-paced, technologically-savvy world, Internet marketing has become a high priority. To meet your potential customers where they are looking for you, Search Engine Optimization (SEO) is crucial. (more…)
If you are thinking about investing in SEO services, make sure that you are getting what you pay for. As you consider a company’s Search Engine Optimization proposal make sure it includes quality strategies tailored to meeting your online marketing objectives. Quality proposals should contain the following (at minimum): (more…)
When you are looking for a company that provides ethical services for search engine optimization, it is important to know what that means. Some SEO companies claim that they have the best practices when it comes to your search engine optimization, but fail to deliver results. The scary part is that their failure to ethically optimize your site can mean dire things for you. (more…)