online marketing plan should include social media. But unlike days of yore, not
just any—or every—social media platform will do. To effectively use social
media to market your business in 2019, there are some new strategies you may
need to employ.
#1: Messaging Apps—They’re Where You Need
to be to Connect
There are some
industry influencers who believe that giant social media platforms have seen
their peak. In other words, active daily use of social media channels like
Facebook and Twitter will (slowly) decline.
the abandonment of platforms that have been household names for years (and
that’s a long time in the Digital Age) is users’ lack of trust. Users no longer
have confidence that social media giants are keeping their data private or
surpassed desktop usage in 2016. Google “officialized” their priority of the mobile
users experience through the mobile-first indexing initiative that finally
rolled out last spring. But a responsive website is not enough to ensure online
success…at least not if you want something more than increased views.
statistics from 2018 and forecasts for 2019 can help you understand how to
tweak your mobile presence for improved conversion rates.
A Refresher on Internet Statistic Lingo
Just to be clear
before we dig into facts and figures, here’s how we define our terms:
User/Viewer: a human behind the mobile device actually
looking at your website, ad, native app, etc.
Conversion: the process by which (more…)
You may be wondering, “What does user intent have to do with SEO?” Simple. Search engines are in the business of delivering quality, relevant results. The relevancy of search results is largely driven by the intent behind the search—i.e., the type of information searchers are hunting for. In order to perform well in the organic search engine results pages, your pages need to do more than match searchers’ query terms; your pages need to provide the information that matches their intent. And, that may be easier than you think.
Types of User Intent
To adjust your SEO strategy to accommodate user intent, you first have to know exactly what (more…)
Whether you are considering adding Instagram to your social media marketing efforts or want to know how to boost the effectiveness of your existing Instagram account, you’ve come to the right place. The social media marketing pros at SonicSEO.com have put together a quick guide to help you build an Instagram presence that really works for your business.
Before You Instagram
Like any other social media platform, creating and maintaining an Instagram account will take work. So, before you dedicate countless hours compiling, editing and posting photos and videos, take some time to consider:
- Is Instagram right for your business?In mid-2018, Instagram reached one billion users and is steadily growing, but the presence of millions of (more…)
We are edging ever closer to the end of 2018. To maintain your search visibility in the New Year, we need to look ahead at what’s likely to be in store for the SEO world in 2019. At SonicSEO.com, here’s what we see as the drivers for search engine performance:
Shrinking Organic SERP Space
Like the algorithm used to deliver search results, the layout of those results on the page evolves, too. We’ve already seen organic search results (the blue links) get pushed down the page by sponsored ads and other search engine-owned properties. This is not (more…)
You have a website…check.
You’ve had that website designed and engineered by SEO professionals…check.
So, you’re search marketing is done, right?
Search engine optimization is an ongoing process, one that never really ends. Search engine algorithms and user behavior are always evolving. But what does that mean for you, a SonicSEO.com client, the small business person looking to expand your market share through the internet?
There Are Always New Strategies to Implement
Search engines are always updating their algorithms to deliver better results to their users, and they are not telling search marketers how to achieve those better results. So, search marketers must identify, adjust and test various elements to (more…)
Search engine optimization is not an exact science. Search algorithms change frequently, and with them ranking performance. But since search engine companies are not providing inside glimpses to how their algorithms rank sites, the vacuum is filled with best guesses, anecdotal information and, unfortunately, just plain misinformation.
Unfortunately, a lot of misinformation about SEO persists, leading companies to make bad decisions about their websites and internet marketing strategies. To boost your SEO success, these are some of the most pernicious myths you need to steer clear of:
Myth #1: Loading Speed Doesn’t Matter
Honestly, we’re not sure who would make up such a boldfaced lie. Page loading speed most certainly does matter especially in a mobile-first environment. If you can believe it, mobile users are even less patient (more…)
You do not need to be an internet marketing insider to know that social media marketing is important…and that its importance is going to continue to be a factor to companies’ search marketing success into the new year (and many years to come). But, what you may not realize is that social media in itself—the presence on any platform, how many likes or followers you have, etc.—are not actually ranking factors for your website. So, how exactly does social media affect your SEO?
It’s All about the Traffic
No matter how many iterations any search engine’s algorithm has gone through, a site’s popularity has always been (and will likely always remain) a ranking factor. And one of the best, most powerful or accurate indicators of popularity is traffic—the number of unique (more…)
Instagram has done marketers a favor to the extent no other social media or search platform has—it shared its top ranking factors. With the top ranking factors revealed, businesses may be able to (more…)
A brand ambassador is someone online or offline who promotes your brand, ideally just because they believe in your brand, not because they’re paid. Prospective consumers trust brand ambassadors’ endorsements because (more…)