As soon as you reach your marketing and sales goals, it’s time to make new ones. In other words, marketing is never done. And that’s just as true for online marketing as it is for print, TV, radio and in-person marketing.(more…)
You’ve seen the proverbial memo that you need search engine optimization—so you got it. And you chose the company that delivers results, so you’ve made it to the top of the search engine results pages for a lot of keywords. Now what?
If you think you don’t need SEO anymore, think again. Your small business needs SEO as much today as it did when you opened your doors. It’s just how SEO is performed may be different for your small business now.(more…)
At SonicSEO.com, we often encourage clients (if they haven’t already) to join conversations relevant to their brand/product/service by engaging with their target market on social media. There’s a reason we say it this way—because what’s happening on social media is really a conversation, and like a live conversation, social media engagement requires both “talking” (i.e. posting) and “listening” (i.e. monitoring what’s being posted about your brand/product/service/industry).(more…)
There are products and services you need and then there are products and services you “need.” If your marketing doesn’t recognize the difference, then you are not going to reach your sales potential.
When you are offering a luxury item or service, stating the benefits (over features) isn’t enough—there are other products at lower price points that will practically fulfill consumers’ needs. To compel the sale of your luxury brand, you need to focus on your consumer’s experience of both the purchase process and the product/service itself.(more…)
Recently, Google—YouTube and Google Ads, in particular—have come under fire because of poor ad placement. Don’t be confused—the term “ad placement” is not about the location of the ad on the screen. It’s about the what content the ad is placed next to, and that could be content that threatens the credibility or safety of your brand.(more…)
You’ve heard us say (and not for the last time): there is nothing set-it-and-forget-it about your website. Once your website is live, then a different type of work begins—maintenance and management. Management involves the work of keeping your website performing in search and sales conversions. The only way to know what management tasks need to be prioritized is through analytics data.(more…)
If you’ve got an online shopping cart, then you’ve got a problem—cart abandonment. On average, 69.89% of users abandon full online shopping carts, leaving products and services somewhere in cyberspace, never purchased, never to be delivered…and those sales never added to your revenue stream.
It’s not hard to find a website designer to create a website for you. But once you have an online presence that is “google-able,” then what? To keep your website user- and search engine-friendly amid all the changes in search algorithms and trends in user behavior, it needs constant attention. But if you don’t understand the lingo of taking care of a website, you might not be getting the right services, putting your online visibility in jeopardy.
Types of Website Upkeep
If your website is going to be a valuable asset to your business’ marketing plans, it needs to always be live and offer an excellent user experience…and user (more…)
Any comprehensive online marketing plan should include social media. But unlike days of yore, not just any—or every—social media platform will do. To effectively use social media to market your business in 2019, there are some new strategies you may need to employ.
#1: Messaging Apps—They’re Where You Need to be to Connect
There are some industry influencers who believe that giant social media platforms have seen their peak. In other words, active daily use of social media channels like Facebook and Twitter will (slowly) decline.
Contributing to the abandonment of platforms that have been household names for years (and that’s a long time in the Digital Age) is users’ lack of trust. Users no longer have confidence that social media giants are keeping their data private or their (more…)
Mobile usage surpassed desktop usage in 2016. Google “officialized” their priority of the mobile users experience through the mobile-first indexing initiative that finally rolled out last spring. But a responsive website is not enough to ensure online success…at least not if you want something more than increased views.
Mobile use statistics from 2018 and forecasts for 2019 can help you understand how to tweak your mobile presence for improved conversion rates.
A Refresher on Internet Statistic Lingo
Just to be clear before we dig into facts and figures, here’s how we define our terms:
User/Viewer: a human behind the mobile device actually looking at your website, ad, native app, etc.
Conversion: the process by which (more…)