Tips to Improve Your Rank on Google Maps

Google Maps isn’t just for finding your way around. It’s also an indispensable tool for consumers in search of local businesses. If your business doesn’t appear on Google Maps, you’re missing out on a key demographic, i.e. local customers with a need for your goods or services.  

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What Are the Different Stages of the Customer Journey?

While it may appear to be a seamless process, there are many distinct steps a customer takes when purchasing goods or services. A business that understands these steps can develop a marketing plan to accommodate every phase of the customer journey, from the time a person first becomes aware of a specific need to the end phase, when a customer tells others about their buying experience.

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Tips on Getting the Most Out of Google Trends

There are many tools at your disposal that can help hone your online marketing strategy. Effectively using these tools provides useful data and information about your audience, their behaviors, and even the keywords they use when looking for goods or services. Google Trends is one tool that many marketers find extremely useful. This free tool analyzes search queries to determine their popularity and how frequently they’re used.

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How Can Humor Be Used to Enhance Social Media Engagement?

While social media platforms were originally developed for personal use, they’ve since evolved into a highly effective tool for businesses. Social media allows your business to develop its own persona, and many huge corporate brands use humor to engage with their followers. This includes companies like Wendy’s and Charmin, which are now well known for their amusing Twitter personas.

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How Small Businesses Can Level the Internet Playing Field

The physical location of your small business has a direct impact on your success. If you’re located in a bustling urban center home to tons of foot traffic, chances are you’ll have a lot more patrons stopping by your establishment than if you were located in some isolated neighborhood with little to no commerce.

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