Search engine optimization (SEO) increases the amount of organic traffic your website receives. The more visitors to your site, the better the chance that you’ll convert some or most of these visitors into paying customers. Additionally, SEO is not a one-time activity. Revisiting SEO strategies over time helps improve performance.
While it’s abundantly clear that SEO must be a part of your overall online strategy, it’s less clear on when to start the process on your site. In the majority of cases, the best time to upgrade or increase SEO strategies is RIGHT NOW. The sooner your site is more effectively optimized, the faster you’ll see positive results, including increases sales conversion rates.
How Long Does It Take to See Results From SEO?
Unfortunately, there are no easy answers to this often-asked question. There are a lot of variables at play when it comes to web rankings and traffic, including target audience, geographic location, quality of meta descriptions, the age of the domain, competitor websites, and other factors. However, it is possible to provide some general insight on how long SEO practices take before you start seeing results.
In most cases, it takes somewhere between four months to one year before results become apparent. Brand-new websites with new domains typically take longer since you’ll be starting from scratch. On the other hand, established websites that are being redesigned take less time since it’s possible to redirect traffic from one domain to another.
What Are Some Recommended Practices to Expedite the Process?
When designing a new website, SEO should happen concurrently with the web design process. Before design begins, our team performs research on the best keywords to use, who your preferred audience is, the type of content your competitors are featuring, among many other considerations. Once web design is underway, this information can be used to guide the process so you can rest assured that your site is properly optimized from the ground up well before launch.
If you’re redesigning an existing site, SEO should be a governing force throughout the process. For example, when altering the URL of a popular existing page, a redirect notice must be included on the old page. When existing visitors arrive at the old URL they’ll be informed of the change and taken to the new link automatically. Without a redirect notice, you run the risk of losing the business of existing customers, which can deal quite a blow to your success.
The Best Time for SEO Is Now
Here at SonicSEO.com, we want you to have the right information regarding SEO and other essential online practices. That’s why we love sharing helpful hints and tips with you, as well as providing you the quality SEO and web design services you’ve come to expect.
Considering a redesign of your website? Let us know and we’ll begin developing a personalized SEO strategy that gets results.