To many people, high rankings are the name of the game when it comes to search engine marketing. Sadly, many people spend thousands of dollars every year to get to the top and see very little return.
So why don’t top spots in the search engines translate into more customers, more sales, and more money?
There are a couple reasons why high search engine rankings may not translate into a higher ROI:
First, lots of traffic is not the same as targeted traffic.
To make your Web site profitable, you need to attract visitors.
But not just any visitors.
You need the right visitors.
A good SEO firm will take the time to understand your business and the type of people you are trying to reach online. After an analysis of the market you are competing in and conducting thorough keyword research, a good SEO firm should be able to help you develop a strategy to reach the people who are looking for the types of products or services you provide.
It is important to consider that fewer daily visits from people who are actually interested in the products or services you provide is more valuable than numerous daily visits from people who will leave your site just as fast as they found it.
Second, poor site design may inhibit your online success.
A good SEO campaign should not only focus on bringing more targeted traffic to your site, but making sure your Web site meets the needs of your target audience.
When people search for products or services online, they are looking for a credible sight that is not only informative, but compelling. If your site does not convert visitors into clients, your search engine optimization campaign is not doing all it can for you.
So, how long does it take Web surfers to assess the quality of your site?
A fraction of a second.
As Internet users become more savvy and surf the Web at continually increasing speeds, the time you have to impress potential clients becomes smaller and smaller. Investing in a professional, compelling design is essential to reap maximum benefits from your SEO efforts.
As you embark on your journey of search engine optimization, remember: just because an SEO firm can get your site to the top of the search engines does not mean that targeted traffic will see your site.
Rankings are good, but targeting the traffic of your niche market is better.
Get more Customers from Your Website
At SonicSEO.com, our focus is to not only see you do well in the search engines, but to also drive targeted traffic to your site that translates into a higher ROI. We are committed to providing you with the information and resources you need to make confident decisions regarding the best way to accomplish your Internet marketing goals.
When you’re ready to invest in search engine optimization or would like to learn more about developing a comprehensive Internet marketing plan, I encourage you to contact us. It is our honor to help you establish a solid foundation for your online marketing efforts.