App Store
Optimization (ASO)

Making sure your mobile application is highly visible in iOS and Android app stores is often challenging. The good news is there are many other marketing methods at your disposal to boost visibility and get your app in front of the right audience.

App development is becoming more attractive to business owners these days, and for very good reason. By the year 2022, it’s projected that the total number of app downloads will be 258 billion, as compared to the 178 billion app downloads that occurred in 2017.

As mobile devices become an even more integral part of consumers’ lives, the number of app downloads will only increase year after year. What does this mean for your business? If you’re without a mobile application, you could be missing out on so many opportunities, including the opportunity to expand your current customer base. has supported businesses all over the country by providing dependable internet marketing, web design, and SEO services. We’re also highly proficient in app development, which allows us to create attractive and functional mobile applications to better serve your customers. We can even help get the word out on your new app using tried and true promotional methods.

What Is App Store Optimization (ASO)?

You’re probably already familiar with app stores for iOS and Android devices. When a new app is created, it must be placed in both app stores to ensure maximum visibility. However, that’s not the end of the journey. Just because your app is accepted by an app store doesn’t mean users will be able to find it easily.

That requires ASO, which is somewhat similar to the search engine optimization (SEO) tactics used to boost the visibility of your website. Ranking factors for SEO, such as content quality, site security, page speed, and many others, are pretty well-known. Conversely, ASO ranking factors are less well-known and there are a lot less of them as compared to SEO. Current ASO factors include user ratings and reviews, app name, short descriptions, and localized product page.

Ensuring your mobile application is found easily in an app store can be challenging. Even if you take all the right steps and stay aware of relevant ASO ranking factors, it can still take a long time for your app to climb the rankings. And during that time, you’ll be losing out on users who may be interested in what you have to offer, but unaware that your app is out there.

Are There Other Options to Promote Mobile Apps?

There are other promotional tools you can use to boost the visibility of your mobile application. Social media is a great way to get the word out. Creating attractive, share-worthy posts, complete with a link to your app, can expand your user base and make others aware of all you have to offer. A social media presence is crucial for businesses in general, but it can play a major role in your app marketing campaign.

Targeted ad creation is another option. Targeted are designed for your specific audience in mind. They’re also strategically placed on websites and other apps where your target audience will most likely be found. These ads can accelerate your rise through search rankings and increase visibility at a much faster pace than ASO alone.

How Can I Get Started on App Development?

The first step is to contact our team at so we can discuss your app ideas. We’ll explain our development process, which includes a few different options, as well as the efforts we’ll take to promote your app across all channels.

We’re excited to help businesses break into the world of mobile applications to ensure they’re meeting and exceeding their goals. Feel free to contact us to learn more or call (505) 821-2000 to schedule a consultation.

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