A New Look at SEO: What it Takes to Get and Keep Businesses at the Top of the Search Engines

For years, the Internet has been edging out traditional  forms of advertising as the place consumers turn to for local business  information.

While many people offer SEO services in an attempt to gain a  piece of online marketing’s increasing market share, few have the capability to  keep up with the demands of an effective SEO campaign.

In the early days of SEO, before the advent of Google, all  it really took was careful attention to file names, page titles and meta  descriptions to have a successful Web site. Easy for one person to do.

But today, the search engine ranking algorithms are much  more complex. And getting a business’ Web site to the top of the organic  listings requires more than a one-time effort.

According to Arvind Raichur, CEO and founder of  SonicSEO.com, “Specialization is now imperative to successful search engine  optimization. In order for an SEO firm to be successful, it must have multiple  people dedicated to the specific components the search engines regard highly in  their ranking algorithms. Without expert collaboration it is impossible for one  person to properly design, develop and manage an SEO campaign.”

Raichur continues, “Effective search engine optimization  simply cannot be done by one person. Since the search engines are looking for  quality copy, you need someone who understands how to write within the  constraints of what the search engines are looking for without sacrificing the  quality of the material for the site’s human readers. Since the search engines  are looking for quality in-bound links, you need someone who knows how to  effectively evaluate the value of a link and is dedicated to establishing solid  partnerships with quality Web sites. Since the search engine algorithms are  constantly changing and improving, you need someone who is vigilantly watching  your site’s progress and knows how to accurately interpret your Web analytics  so you don’t lose ground in the search engines. And you need a comprehensive  SEO strategy to tie all of these things together.”

Raichur’s company, SonicSEO.com, is developed around the  idea that it takes a team effort to effectively and ethically optimize Web  sites for the search engines. SonicSEO.com has 6 departments dedicated to the  key components of good SEO. They have a department for SEO, Web design,  copywriting, link building, statistics analysis and customer service.

It is this team approach to SEO that sets SonicSEO.com apart  from the rest; and it is this team approach that has made SonicSEO.com so  successful that they have over a 90% client retention rate because of their  proven results.

About the Company AllLaw.com, Inc. is a local Albuquerque company that was started in 1998 by  UNM alumni Arvind Raichur, J.D. and Becky Raichur. The company began as an  online attorney directory and online portal for consumers and lawyers in need  of legal information. After surviving the dotcom bust of 2000, AllLAw.com, Inc.  has gradually expanded its online marketing services to reach other types of  small business by doing business as SonicSEO.com. Today, AllLaw.com, Inc. is a  full-service Web site design, development, hosting and marketing company that  has clients throughout the United States  and Canada.