Just about every business has a website these days. And you can tell which ones use a “mom and pop” approach and which ones invest in their site as an effective marketing tool (potential clients can, too!). If you’re new to the game of online marketing or want some tips on how to improve your website to get more clients, the following information can help you get started.
Tip #1: Strategic Site Architecture
Solid site architecture refers to your site’s ease of use. When potential clients find your website, the structure and functionality of your website should make it easy for them to find the information they’re looking for. Navigation bars, hyperlinks and other tools that let visitors know where they are and how to get the information they seek must be strategically incorporated into your site to ensure visitors have the best experience possible. If visitors can’t find the information they’re looking for, they’ll leave your site to find a website that’s easier to use.
Tip #2: Solid Copy
Words are the impetus of a successful website. The search engines can only see words—and they use the words on your site to determine how your site should be indexed for any particular search query. Effective use of key term phrases can drive a substantial amount of traffic to your site. But words don’t only have the potential to drive targeted traffic to your site; they have the potential to convert visitors into clients. Good copy should not only be informative, but lead visitors toward taking a specific action— namely, contacting you for service.
Tip #3: Good Design
Good website design is uncluttered, easy on the eyes and works with the copy toward directing visitors to a desired action. It is also an essential component in establishing your brand. Since people remember things that are repetitive, the more consistently you incorporate a theme into your website, the more people will begin to associate that theme with your business. A good design can make your website a dynamic tool for converting more visitors into clients.
Tip #4: Appropriate Images
You can easily communicate with potential clients through the use of appropriate images that evoke a specific emotion and complement the copy on your site. All too often, people like to use humorous images or pictures that have nothing to do with what the site is about; this creates mixed messages for potential clients. Images should always be relevant to the page that they’re on and serve a purpose of advancing your message.
Tip #5: You!
Potential clients who feel a personal connection with a business are more likely to call for services. It is always a good idea to have a brief bio about your company. Pictures of your team are also great. Portraying a professional image of you and your staff can make your site seem more inviting; it allows potential clients the chance to connect with you before they meet you.
Tip #6: Contact Information
Contact information for your firm should be included in a conspicuous location on every page of your website. Remember, the end goal of your website is to get people to call you. Make it easy for visitors to turn into clients by having your contact information easily accessible from every page.
Tip #7: Contact Form
Instead of posting your email address on your site, it is generally a better idea to use a contact form. Using a contact form can reduce the amount of spam you receive and make it easy for you to correspond with potential clients. Contact forms are easy to set up and can save you a lot of the headache caused by people trying to exploit you.
Tip #8: Hire a Professional SEO Company
While it is possible to build an effective website on your own, the amount of time, energy and resources it takes to do so make it impossible for most businesses to do it well—or maintain it for the long term. Hiring a professional SEO company should be seen as an investment in getting more clients. A good SEO firm will help you develop a strategic online marketing plan to meet your goals. With a strategic online marketing plan, you can drive more targeted traffic to your site. That means more clients—and if done correctly, it also means a higher return on your investment.
SonicSEO.com is dedicated to helping businesses get more clients from the Internet. Our team approach to search engine optimization means that you will be working with an expert through every phase of your SEO campaign. That’s right. SonicSEO.com is not a one-man show. We utilize industry experts in the fields of SEO, copywriting, Web design, analytics and link building to ensure that your website meets your goals and gets you more clients.