Google Maps isn’t just for finding your way around. It’s also an indispensable tool for consumers in search of local businesses. If your business doesn’t appear on Google Maps, you’re missing out on a key demographic, i.e. local customers with a need for your goods or services.
Monthly Archives: March 2020
In the midst of all the mandatory closures enacted by state governments to tamp down the spread of COVID-19, many businesses are rightly concerned. It could be months before normal operations can be resumed, which means staff and owners will be without an income.
While it may appear to be a seamless process, there are many distinct steps a customer takes when purchasing goods or services. A business that understands these steps can develop a marketing plan to accommodate every phase of the customer journey, from the time a person first becomes aware of a specific need to the… Read more »
There are many tools at your disposal that can help hone your online marketing strategy. Effectively using these tools provides useful data and information about your audience, their behaviors, and even the keywords they use when looking for goods or services. Google Trends is one tool that many marketers find extremely useful. This free tool… Read more »