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Proper Use of Data Can Drive Your Online Event Marketing Strategies

Events are a great way to promote your business, provided you can compel people to actually show up. While social media is ideal for announcing dates and times of events, many people mark themselves as “going” with no  

How to Locate Customer Intent Within Relevant Data

Every time a consumer searches for a product or service online, he or she generates data related to that search. As an example, Google compiles data on your location, which websites you visit, and the keywords you input  

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