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Paid Vs. Organic Search: What’s the Difference and Why Does It Matter?

Unless you’re part of the 19% of internet users worldwide who use Bing or Yahoo, you likely turn to one place for answers to all of life’s most pressing questions: Google. In response to your query, Google will yield  

Leveraging Location Data to Target Local Customers

In today’s competitive landscape, it’s not enough to understand a market audience. Now, consumers expect brands to know where they’re at, what they’re doing and what they’re needs are in any given moment, and then to deliver  

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