Monthly Archives: June 2019

Reasons Why Your Search Rankings Fluctuate

Search engine optimization is a marathon, not a sprint. The goal is to achieve stable high rankings. But, search rankings are highly volatile by nature. Reasons your rankings may fluctuate include: Algorithm tests and updates Search engines refine their algorithms every day and occasionally launch major updates. When search engines test algorithm changes and/or unroll… Read more »

What is Search Intent and Why Your SEO Depends on It

When you hear “SEO,” most people think “keywords.” It’s a natural association. After all, people have been using typed words to conduct internet searches since the birth of the internet, and more recently, people are speaking words to conduct their searches. Still, as search technology evolves, keywords (and the other known SEO ranking factors like… Read more »