When Google released a video in early 2014 discussing the lack of social media when considering the ‘authority’ of a link, it confused a large number of people. Considering the back-and-forth nature of the discussion regarding the importance of social media for SEO ranking, it’s no wonder that
Monthly Archives: January 2016
Pay-per-click campaigns (PPC) are all about gathering information. You run them to see which of your marketing strategies are most effective, or to obtain contact information for your new leads. PPC technology makes it possible to monitor the behavior of visitors – who’s clicking your links, and what they do when they arrive – but if… Read more »
Google and Facebook both offer targeted ad placement, using metrics to place your ad in front of people who are likely to be interested in what you have to offer. In both cases, the ad campaigns are pay-per-click (PPC), meaning that you will only pay for ads that viewers click on.
A marketing strategy is designed to do one thing—bring customers to you. This can range from billboards to television ads to clickable banners on a website. However, consumers are learning to overlook a wide variety of traditional marketing techniques. This is why
People often talk about social media as though every site were essentially the same. In reality, each social media site has its own core demographic, culture and content strategy – and only by understanding how each site works can you choose the right social media platform to connect with your audience and craft a brand message… Read more »