Monthly Archives: November 2011

Geeking Out on 11/11/11

The kids are out of school today, banks are closed, there’s no mail. Obviously, something special is going on. Turkey hasn’t gone on sale yet…what’s going on? Well, the calendar reminds us that today is Armistice Day or Veterans Day—two occasions certainly worth commemorating, but is that really what all the fuss is about? Not… Read more »

Facebook Insights we Gleaned from Dan Zarrella at PubCon

HubSpot’s Dan Zarrella is always impressive. And today didn’t disappoint! Here’s what we took away from Dan’s Facebook session at PubCon today: Know your Audience Nothing you do on Facebook will be of any value if you don’t understand who’s there. While it’s true, people across all age groups are largely active on Facebook, younger… Read more »

Building a Social Media Strategy

Make Sure You Have a Goal. No, Really. Make Sure You Have a Goal. Just attended another great class at PubCon: Building a Social Media Strategy with Jennifer Cario, founder of SugarSpun Marketing. Jennifer pointed out the fact that you really need to know your target audience and have a goal for what you want… Read more »

Proactive Reputation Management Tips from PubCon 2011

We loved the Proactive Reputation Management session with Tony Wright at PubCon today…and thought we’d share some of the highlights with you! As the founder and CEO of WrightIMC, Tony’s been consulting on reputation management for 14 years and really had some great insight to share on the topic. Here’s what we took away:

Twitter: The Latest Topics and Trends (takeaways from PubCon)

PubCon is off to a great start! We’ve been so impressed with the sessions we’ve attended so far and are excited to share with you our key takeaways from Twitter: The Latest Topics and Trends. This panel included Brian Carter (Internet marketing and social media expert), Krista Neher (CEO of Boot Camp Digital), Warren Whitlock… Read more »

New Ways to Keep Tabs on Twitter

Twitter is slowly rolling out new features that make the micro-blogging site more functional than ever! Instead of seeing the usual @mentions tab and Retweets tab, Twitter users will now see an @[username] tab and an Activity tab.

Building on SEO Success with Social Media Marketing (SMM)

Yesterday we discussed the importance of investing in SEO as the foundation of any good Internet marketing campaign. But the boom in social media and its marketing potential can’t—and shouldn’t—be avoided. In fact, 60% of respondents in Webmarketing 123’s 2011 State of Digital Marketing Report said they plan on increasing their SMM budget in 2012,… Read more »

SEO: The Driver of Online Business

Marketing via social media channels like Facebook and Twitter are all the rage right now.  Businesses know they need to be where their (potential) customers are—online, mobile. Although growing, social media marketing on its own is not the most effective online marketing strategy.

Dos and Don’ts for Business Facebook Pages

So, yesterday we discussed the fact that business need to be mindful of Facebook’s ever-changing terms of use for business pages. Today, we’d like to provide you with practical advice for administering your Facebook page for maximum success with your target audience. Follow these dos and don’ts to be on the path of creating a… Read more »