Monthly Archives: August 2011

5 Things You Didn’t Know about Local Daily Deals

Everybody loves a great deal, especially with our current economic climate. People that traditionally weren’t fans of clipping coupons are now snatching up any good online deals they can find. The latest online business marketing craze is coupon sites like Groupon or Living Social that offer huge discounts (some as much as 90%) off of… Read more »

Social Media: Voice of the People or Incitement to Violence?

During what has come to be called the Arab Spring, protestors and revolutionaries across North Africa and the Middle East made significant use of social media such as Facebook and Twitter to plan, organize, communicate, and subvert state attempts to censor their activities and shut down communications. The use of mobile phones to engage on… Read more »

Absolutely Atrocious Adjectives: Quickly Killing Conversions

Chances are at some point, somewhere you’ve read, or heard (or admit it—written), a lovey-dovey romance letter. Whether you’re a softie at heart or have Clint Eastwood’s constant scowl, you know that those letters are just a little too sweet. If you’ve ever wondered what makes them so-sweet-they’re –cavity-causing or why you want to just… Read more »

The “Spammer-in-Chief” and the Art of Tweeting

During the rancorous debt-ceiling debate over the last few weeks, politicians of both parties took to social media to reach out to their constituents and make a case for their respective positions. President Obama, who in part rode social media enthusiasm all the way to the White House 3 years ago, unleashed a torrent of… Read more »

The Technorati Turn Against their New Darling, Google+

Much of Google+’s appeal, upon its rollout several weeks ago, was that it would be a social media site that was free of the privacy issues that have sometimes plagued Facebook. Users weren’t going to have to worry about their data winding up in the hands of some unscrupulous marketer. Google (whose one-time corporate motto… Read more »

A New Look at SEO

For years, the Internet has been edging out traditional forms of advertising as the place consumers turn to for local business information.  While many people offer SEO services in an attempt to gain a piece of online marketing’s increasing market share, few have the capability to keep up with the demands of an effective SEO… Read more »

Does Social Media Make Our Democracy More Democratic?

Political commentators have been quick to write about the role of social media in the debt ceiling crisis in recent days. Members of Congress and President Obama were very active on both Facebook and Twitter in the days leading up to the August 2 deadline, stating their own positions clearly to their followers and hoping… Read more »

Teamwork: The SonicSEO Way

Search engine optimization is a big job—and it’s getting bigger all the time. Too big for one person to do a truly effective job, we think. Sales, site plan development, copywriting, link-building, traffic and backlink analysis, meta-tagging, keyword research, image optimization, web design, website maintenance—the list goes on.  That’s why we feel that teamwork is… Read more »

Travel Tips to Put You (and Your Website) on the Road to Success

The summer season is winding down and whether you took a nice vacation somewhere this year, or want to get going on a last-minute getaway, there a few travel related ideas to keep in mind. In fact these ideas are actually similar to how Google works (we know—we always have to relate back to SEO).